Negril: 7 Mile Beach & Rick's Café Sunset Private Tour

Seven Mile Beach and a 35-foot cliff at golden hour. Just you and the Caribbean

You spend the day on Seven Mile Beach at your own pace, then time your arrival at Rick's Café for sunset on a 35-foot cliff overlooking the ocean. The tour includes pickup, entry fees, drinks, and a private guide who follows your rhythm instead of a clock. You avoid arranging transport, timing the light yourself, or sharing the experience with a large group.

Step-by-step itinerary

Stops and time spent at each

1. Seven Mile Beach3h · entry included
2. Rick's Café2h · entry included

Negril Beach and Rick's Café Sunset

• Visit Seven Mile Beach
• Relax and swim at the beach
• Enjoy coffee and desserts at Patsy’s Coffeeshop
• Arrive at Rick’s Café for sunset
• Watch cliff jumping and live music

The experience

The sand stretches so far you can't see where it ends. Seven Mile Beach in Negril isn't crowded the way you'd expect. There's room to breathe, room to walk, room to just sit and let the day move at your own speed. You get picked up in an air-conditioned vehicle and driven straight there, no stops, no detours. The beach itself is split into two stretches (a longer four-mile run and a shorter three-mile section called Bloody Bay), and the whole thing is yours to explore however you want. Some people swim in the warm Caribbean water, others find a shaded chair and don't move for hours. There's no schedule telling you when to leave.

The real timing comes later, when the light starts changing. Your driver knows exactly when to head to Rick's Café, the place that sits on top of a 35-foot cliff at the far west end of the island. You arrive as the sun is dropping, and the view hits different from up there: uninterrupted ocean, sky turning orange and pink, the kind of light that makes every photo look like it was edited but wasn't. Rick's Café is voted one of the ten best bars in the world by Caribbean Travel & Life Magazine, and you'll understand why the moment you walk in. There's live music most evenings, people cliff-jumping into the water below, tropical drinks with names you can't pronounce. It's the kind of place that feels like a movie scene, except you're actually standing in it.

Because this is a private tour, you're not herded through with forty other people on a schedule. Your guide and driver adjust to what you want. If you want to stay on the beach longer, you stay. If you want to linger at Rick's Café through the last light, that's the plan. The vehicle is air-conditioned, which matters in Jamaica's heat, and you get bottled water, soda, and beer included. WiFi is on board if you need it, though most people don't once they're actually there.

What’s included

Your day includes hotel or port pickup in an air-conditioned vehicle, full access to Seven Mile Beach with time to swim and walk at your own pace, entry to Rick's Café timed for sunset, bottled water and soda throughout, complimentary beer, and a private guide who adjusts the itinerary to your preferences. Food at Rick's Café and any additional drinks or activities are separate.

Before you book

Days and timesEvery dayDeparts at 10:00

Book up to4h before

AgesAdult (12 and older) · Child (5 to 11 years) · Infant (under 5)

GroupPrivate

Live guideEnglish

Meeting point and pickupHotel pickup included.You can choose from 47 pickup points.

Cancellation and refundsFree cancellation up to 24 h before the start. After that, no refund.It may be canceled due to bad weather or if the minimum number of travelers isn't reached. If that happens, you're offered another date or a refund.

Prices and times updated today

Good to know

Low physical effortStroller-friendlyPets welcomePublic transport nearbyNot recommended with heart problems

Operated by FUNTRIP TOURS IN JAMAICA

Is this one for you?This works best if you want a full beach day without arranging your own transport or timing the sunset yourself. The private setup means you move at your pace, not a group's, and the guide handles the logistics so you just show up and enjoy it.

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Top questions

Can children come?

Yes. Ticket types: Child (5 to 11 years); Infant (under 5).

What happens if it rains?

It may be canceled due to bad weather. If that happens, you're offered another date or a refund. Free cancellation up to 24 h before the start.

Is Rick's Café included in the price?

Entry fees are included. Drinks and food at Rick's Café are separate purchases.

Can I swim at Seven Mile Beach?

Yes. The beach is ideal for swimming, snorkeling, and water sports. Some areas are clothing-optional, so check the section you choose if that matters to you.

What if I don't want to cliff-jump at Rick's Café?

Cliff-jumping is available but not required. You can watch others, swim in the pool area, or simply enjoy the sunset and live music from the bar.

What's included in the tour?

Pickup, air-conditioned vehicle, entry fees, bottled water, soda, and beer. Food and additional drinks are your own cost.

Can I customize how long I spend at each location?

Yes. Because it's private, your guide adjusts the schedule to your preferences: longer on the beach, more time at Rick's Café, or vice versa.

Is WiFi really available on the vehicle?

Yes, WiFi is included on board, though most travelers don't use it during the tour.