Negril Day Trip from Montego Bay: Seven Mile Beach & Rick's Café

Seven Mile Beach, Rick's Café cliffs, and a golden-hour reggae sunset

A private full-day trip from Montego Bay to Negril on Jamaica's west coast, with hotel pickup and drop-off included. You spend roughly three hours swimming and relaxing on Seven Mile Beach, then move to Rick's Café, the island's most famous clifftop bar, where you watch 100-foot cliff divers, order food and drinks at your own pace, and stay through the sunset with live reggae music.

Step-by-step itinerary

Stops and time spent at each

1. Seven Mile Beach3h · entry included
2. Rick's Café3h · entry included

Negril Beach and Rick's Café visit

• Pickup from hotel in Montego Bay
• Travel along northern coastline to Negril
• Spend approx. 3 hours at Seven Mile Beach
• Swim, relax, sunbathe, or snorkel
• Visit Rick's Café for cliff diving
• Enjoy drinks, food, and live reggae music
• Watch sunset at Rick's Café
• Return to hotel in Montego Bay

The experience

The drive from your hotel takes you along the northern coastline to Seven Mile Beach, the longest continuous stretch of sand on the island. You get about three hours there to swim, sunbathe, take a walk, or try optional watersports like snorkeling and boating (those cost extra). The beach itself is the draw: seven miles of white sand and clear water, bordered by the curve of Negril town, and rare enough that the operator asks you to use the time fully.

Rick's Café, founded in 1974 and perched on the western cliffs, is where the day pivots. Local divers jump from heights ranging 10 to 40 feet, or the famous 100-foot drop, and you watch from the terrace or bar while ordering food and drinks (your expense). The kitchen can get backed up on busy days, so ordering early helps. You'll be there roughly three hours, which means you catch the sunset, hear live reggae, and leave when the light goes. The return trip to your hotel happens after dark.

A professional guide meets you at your hotel and handles the route, timing and transport in a private vehicle. Bottled water is included. Everything else (meals, drinks, cliff-jump fees, any watersports). You arrange and pay for on the day. The tour runs about eight hours door-to-door.

What’s included

• Bottled water.
• professional guide.
• pickup and drop-off from your hotel.
• transport by private vehicle.
• local taxes.

Options for this experience

2 options

From Grand PalladiumGuide in English · 12:00A 7-hour tour to Negril Seven Miles Beach and Rick's Cafe. The tour departs from Grand Palladium at 12 pm, and includes pickup.

From Montego BayGuide in English · 11:00An 8-hour tour to Negril Seven Miles Beach and Rick's Cafe. The tour leaves from Montego Bay hotels at 11 am, and pickup is included.

You'll see the exact price of each option when you check availability.See dates and prices

Before you book

Days and timesEvery dayDepartures at 11:00 and 12:00

Book up to2h before

AgesAdult (12 and older) · Child (4 to 11 years) · Infant (under 4)

GroupPrivate

Live guideEnglish

Meeting point and pickupHotel pickup included.You can choose from 44 pickup points.

Cancellation and refundsFree cancellation up to 24 h before the start. After that, no refund.It may be canceled due to bad weather. If that happens, you're offered another date or a refund.

Prices and times updated today

Good to know

Low physical effortWheelchair accessibleStroller-friendlyInfant seats available

Operated by SNL Jamaican Tours

Is this one for you?Book from Montego Bay if your hotel is in the port area, or from Grand Palladium if you are staying there. The operator picks you up at your location and handles the full route. The eight-hour commitment means you leave early and return after sunset, so plan the rest of your day around a full absence from your hotel.

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Top questions

Can children come?

Yes. Ticket types: Child (4 to 11 years); Infant (under 4).

What happens if it rains?

It may be canceled due to bad weather. If that happens, you're offered another date or a refund. Free cancellation up to 24 h before the start.

How long do I actually spend at Seven Mile Beach?

Seven Mile Beach gets roughly three hours. That is time to swim, relax, sunbathe, walk the sand or try optional watersports like snorkeling. The operator notes it is rare to see a beach this long and asks you to take full advantage of it.

What is Rick's Café and what do people do there?

Rick's Café is a clifftop bar on Jamaica's western tip, founded in 1974 and famous for local divers jumping from 10 to 100 feet into the water below. You watch from the terrace or bar, order food and drinks (at your own cost), listen to live reggae music, and stay through the sunset before heading back to your hotel.

Can I jump off the cliffs at Rick's Café?

Cliff jumping is optional and at your own risk, with heights from 10 to 40 feet available for visitors. The famous 100-foot jump is performed by local divers. The operator does not recommend jumping if you are pregnant, have back or heart problems, or other serious medical conditions.

What is included in the price?

The tour includes hotel pickup and drop-off, transport by private vehicle, a professional English-speaking guide, bottled water, and local taxes. Food, drinks, watersports fees and any other purchases at Rick's Café are at your own expense.

What time does the tour end?

The full day runs about eight hours from pickup to drop-off. You spend three hours at Seven Mile Beach, roughly three hours at Rick's Café through the sunset, and the return journey happens after dark.