Negril 7 Mile Beach Tour: Swimming and Cliff Views

Unwind in crystal-clear waters and catch live music as the sun dips low

A private tour of Negril takes you to Seven Mile Beach for swimming and sunbathing, then to Rick's Café perched on a clifftop for live music, cliff divers and uninterrupted sunset views. Private air-conditioned transportation and a driver are included. You set the rhythm of the day instead of following a fixed itinerary.

Options for this experience

3 options

From US$ 131 per person, depending on the option and date you choose.See dates & book

Price for a group of 4 to 30 people 11 departure times: the first at 08:00, the last at 13:00 Guide in English Up to 30 per booking Group rate for 4 to 30 people. Pickup is included.

Rate for a party of 3 people 11 departure times: the first at 08:00, the last at 13:00 Guide in English Up to 3 per booking Group rate for 3 people, applicable to groups of 4 or more. For groups of 4 to 15 people, please use the other section. Pickup is included.

Rate for a party of 2 people 11 departure times: the first at 08:00, the last at 13:00 Guide in English Up to 2 per booking Group rate for 2 people, applicable to groups of 4 or more. For groups of 4 to 15 people, please use the other section. Pickup is included.

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Step-by-step itinerary

Relax and explore Negril highlights

• Relax on Seven Mile Beach
• Swim and explore the beach
• Visit Rick's Café cliffside
• Watch cliff divers at Rick's Café
• Enjoy sunset views at Rick's Café

Stops and time spent at each 2 stops

1. Seven Mile Beach Entry included 2h
2. Rick's Café 2h

What’s included

• Private air-conditioned transportation with hotel pickup.
• a professional driver who provides commentary along the way.
• access to Seven Mile Beach for swimming and beach time.
• entry to Rick's Café for cliff views, live music and sunset.

Times

• Every day 08:00 08:30 09:00 09:30 10:00 10:30 11:00 11:30 12:00 12:30 13:00

Before you book

Group Private 2 group tours ›

Live guide English

Meeting point and pickup Hotel pickup is optional; you can also go straight to the meeting point. Ends back at the starting point.

Book up to 2h before

Ages Adult (4 and older) · Infant (under 4): free

Cancellation and refunds Free cancellation up to 24 h before the start. After that, no refund. It may be canceled due to bad weather or if the minimum number of travelers isn't reached. If that happens, you're offered another date or a refund.

Good to know

Moderate physical effort Wheelchair accessible Stroller-friendly Infant seats available Public transport nearby

Operated by Ultimate Excursions Tours and Taxi Service

Prices and times updated 11 days ago

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Traveler reviews

5.00 ★★★★★ Exceptional 19 verified traveler reviews

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The experience

The tour runs 7 to 8 hours and starts with pickup from your hotel. Your driver handles the route while you settle in: no navigating Negril's roads yourself, no hunting for parking. Seven Mile Beach stretches far enough that you can find a quiet stretch of white sand even when other visitors are there. The beach sits below cliffs you can see from the shore, and the lighthouse is sometimes visible from the right spot. Swim, walk the sand, or just sit under the palms. The size of the beach means you're not fighting for space.

Rick's Café sits on the far western edge of Jamaica, 35 feet above the water. People jump from that height: men and women, different fitness levels, all making it look routine. If you arrive before sunset, the cliff divers are the main draw. The bar and restaurant operate there, and live music plays. The sunset from the top of that cliff is what most visitors come for. The operator notes it ranks among the best uninterrupted sunsets anywhere. You can watch it, photograph it, or stay into the evening.

The vehicle is air-conditioned and the driver provides commentary on the way. Because this is a private tour, not a group departure, the schedule moves at your pace: no rushing you off the beach or holding you at Rick's on a timer. Lunch is not included, so you can eat at the beach, at Rick's, or skip it. The choice is yours.

Top questions

Can children come?

Yes. Ticket types: Infant (under 4): free.

What happens if it rains?

It may be canceled due to bad weather. If that happens, you're offered another date or a refund. Free cancellation up to 24 h before the start.

How long does the Negril 7 Mile Beach and Rick's Café tour take?

The tour runs 7 to 8 hours total, including transportation between your hotel, Seven Mile Beach and Rick's Café. The exact timing depends on where you're staying and how long you spend at each stop.

What is Seven Mile Beach actually like when I get there?

Seven Mile Beach is one of Jamaica's largest beaches, with soft white sand and enough space that you can usually find a quieter spot even when other visitors are present. The beach is lined with swaying palms, and on clear days you can see the surrounding cliffs and sometimes the lighthouse from the shore.

What happens at Rick's Café?

Rick's Café is a bar and restaurant perched on a 35-foot cliff at the western tip of Jamaica. People jump from the cliff into the water below, live music plays, and the sunset views are uninterrupted and considered among the best in the world. You can watch the divers, swim, eat, or simply take in the view.

Is lunch included in this tour?

Lunch is not included. You can eat at Seven Mile Beach, at Rick's Café, or skip it entirely. The tour is built around your pace and preferences.

How many people can book this tour?

The tour is private and available for groups of 2, 3, or 4 to 30 people. You choose the group size at checkout, and pricing adjusts accordingly.

Does the tour include hotel pickup?

Yes, private transportation with pickup from your Negril hotel is included. The driver is professional and provides commentary on the route.