Negril: 7 Mile Beach & Rick’s Café Tour with Private Pickup

Summary

Negril beach day with cliff diving at Rick’s Café, private ride

You’ll sink your toes into Negril’s famous Seven Mile Beach, swim or just drift under open skies, then head to Rick’s Café for cliff diving thrills (or safe spectating) as live music plays. With private pickup and a local guide who lets you set your own pace, this day trip is all about real Jamaican moments you’ll actually remember.

What’s the experience like?

I didn’t realize how wide the sky could feel until we got to Negril’s Seven Mile Beach. The drive from Montego Bay was quiet — just me, the windows cracked, reggae drifting in from the driver’s playlist. Our guide, Donovan, pointed out a little jerk chicken shack along the way (“best pepper sauce on this side of Jamaica,” he said, grinning). When we finally stepped onto the sand, it was warm and soft underfoot — not powdery like I’d expected, but almost spongy. There were families laughing nearby, someone selling patties with a kind of sing-song call, and palm trees that looked like they’d been painted there on purpose. I spent too long just staring at the water before even thinking about swimming.

The main keyword here is Negril 7 Mile Beach tour — but honestly, what sticks with me isn’t the name so much as the feeling of floating in that clear blue water with nothing but sunlight and salt for company. We had plenty of space; no one rushing us or herding us around like cruise ship cattle (I’ve done those tours before… never again). Donovan let us take our time. He even showed us a spot where you could see the old lighthouse peeking over some rocks if you squinted right. Lunch was simple — grilled fish with a squeeze of lime and a Red Stripe that somehow tasted colder than any beer I’ve had back home.

Rick’s Café came later in the afternoon when things started to cool off. The place buzzes — not just from music (Bob Marley covers mostly), but from people egging each other on to jump off that cliff. It’s higher than it looks from photos — 35 feet feels… well, my stomach dropped just watching. Some locals did flips; I chickened out after standing at the edge for five minutes (Li laughed and said maybe next time). Sunset hit everything gold and pink all at once, and for a second nobody talked — even the DJ seemed to pause between songs. I still think about that view sometimes when I’m stuck in traffic at home.

Step-by-step itinerary

Day 1 — Relax at beach and visit Rick's Cafe

• Arrive at Seven Mile Beach
• Swim and explore the beach
• Relax and enjoy beach views
• Travel to Rick's Cafe
• Watch cliff divers at Rick's Cafe
• Enjoy sunset views at Rick's Cafe

Top questions

How long does it take to get from Montego Bay to Negril 7 Mile Beach?

It usually takes about 1.5 to 2 hours by car depending on traffic.

Is hotel pickup included in this Negril 7 Mile Beach & Rick's Cafe tour?

Yes, private transportation with hotel pickup is included.

Can children join this day trip to Negril?

Yes, infants and small children can join; prams or strollers are allowed and infant seats are available.

Do I have to jump off the cliffs at Rick's Café?

No — you can watch others jump or just relax at the bar or restaurant if you prefer.

Is Seven Mile Beach crowded?

The beach is large enough that you can usually find your own space even on busier days.

Are there food options during the tour?

You’ll find places to eat along Seven Mile Beach and at Rick’s Café; lunch isn’t included but easy to buy locally.

Is this tour wheelchair accessible?

Yes, it is wheelchair accessible according to the provider information.

What’s included

Your day includes private air-conditioned transportation with hotel pickup and drop-off, plus time to relax or swim at Seven Mile Beach before heading over to Rick’s Café for music and cliffside views — all paced around what you want to do most.