Negril Beach & Rick's Café Day Tour: Sunset & Cliff Diving
Sip cocktails at the world’s best beach bar while the sky ignites in color
A guided day tour of Negril's two signature stops: Seven Mile Beach at Margaritaville for water sports and swimming, then Rick's Café for the sunset, cliff diving and live music as the day winds down. Private transportation picks you up from your hotel and returns you after dark. The driver is trained and the vehicle is air-conditioned. The tour runs 6 to 8 hours depending on your pace and how long you stay at each stop.
Step-by-step itinerary
Beach day and sunset at Rick's Café
- Visit Margaritaville on Seven Mile Beach
- Enjoy water sports and beach relaxation
- Watch sunset at Rick's Café
- Experience cliff diving and live music
- Seven Mile Beach 4h
- Rick's Café 3h
What’s included
- Private transportation from your hotel.
- air-conditioned vehicle for the full day.
- professional driver.
- free entrance to Margaritaville and Rick's Café.
- water sports access at Seven Mile Beach (rentals are separate).
- sunset and cliff diving at Rick's Café with live DJ music.
Times
- Every day 08:30 09:00 09:30 10:00 10:30
Before you book
Operated by Di Jamaican Flava Transfers and Tours
Prices and times updated 17 days ago
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The experience
The day starts with pickup from your hotel. The operator picks up from Ocean Spring/Eden, Royalton Hotels, Montego Bay or Grand Palladium, depending on where you're staying. You'll ride in an air-conditioned vehicle with a professional driver who knows the route and handles the navigation, so you can settle in instead of wrestling with directions or a rental car on an unfamiliar road. The driver is trained and the route is set, which means you arrive at Margaritaville on Seven Mile Beach without the usual back-and-forth of figuring out where to go.
Margaritaville sits on the stretch of sand that locals call the best beach in Jamaica. You'll have time to swim in the royal blue water, try water sports if they appeal to you, or simply lie on the pearly white sand and let the afternoon pass. There's no schedule pushing you. You stay as long as you want before heading to the second stop. The beach has shops and amenities, so if you need anything (sunscreen, a drink, a change of clothes) it's there.
As the sun starts to drop, you head to Rick's Café, the clifftop bar that overlooks the water. This is where the tour's real draw lives: you watch the sunset from the edge, with the ocean spreading out below you and the sky turning colors. If you're brave, you can cliff dive into the water below. The café is set up for it and people do it regularly. If diving isn't your thing, you stay at the bar, order food and a drink, and watch other people jump. The café has a DJ playing music and the crowd builds as evening comes on. You'll eat, drink and watch the light fade, then head back to your hotel after dark.
Is this one for you?Book this tour if you're arriving in Negril with a free afternoon or a full day and want the two stops everyone talks about without renting a car or figuring out the route yourself. The private pickup means you don't wait for a group to assemble, and the driver knows when to leave each place so you catch the sunset at Rick's Café instead of arriving after dark.
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Top questions
Can children come?
Yes. Ticket types: Child (6 to 12 years); Infant (under 6): free.
What happens if it rains?
It may be canceled due to bad weather. If that happens, you're offered another date or a refund. Free cancellation up to 24 h before the start.
What's the water like at Seven Mile Beach for swimming?
Seven Mile Beach has calm, clear water that's good for swimming and water sports. The beach is wide and sandy, and Margaritaville has rentals and activities set up on the shore if you want to try paddleboards, jet skis or other gear.
Can I actually cliff dive at Rick's Café, or is it just for show?
Rick's Café sits on a cliff above the water and people do cliff dive there regularly. You're welcome to jump if you want to. It's not required, and plenty of visitors just watch from the bar and enjoy the sunset instead.
How long do I spend at each stop?
You control the pace. Most people spend a few hours at Margaritaville swimming and relaxing, then head to Rick's Café in late afternoon to catch the sunset and stay into the evening. The whole tour runs 6 to 8 hours depending on how long you linger at each place.
What's included in the tour price?
Private transportation to and from your hotel, the air-conditioned vehicle, the driver, and free entrance to both Margaritaville and Rick's Café are included. Food, drinks and any water sports rentals at Margaritaville cost extra.
Which hotel pickup location is closest to where I'm staying?
The tour picks up from Ocean Spring/Eden, Royalton Hotels, Montego Bay or Grand Palladium. Choose the location that matches your hotel when you book. If your hotel isn't listed, the Montego Bay pickup is the central option.
Negril Beach & Rick's Café Day Tour: Sunset & Cliff Diving
6h–8h · EN
from US$ 176 per person
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