Negril & Rick's Cafe Private Day Tour from Montego Bay

Cliff jumping at sunset, or just the view: Rick's Cafe lets you choose.

A private day tour from Montego Bay takes you to Seven Mile Beach and Rick's Cafe in Negril, with hotel pickup and an air-conditioned vehicle. You'll spend the afternoon on the golden sand and bars of Seven Mile Beach, including time at Margaritaville, then finish at Rick's Cafe on the West End Cliffs for sunset, food and the option to jump or simply watch others do it.

Step-by-step itinerary

Stops and time spent at each

1. Seven Mile Beach2h · entry included
2. Rick's Café3h · entry included

Explore Negril's Beach and Rick's Cafe

• Relax at Seven Mile Beach
• Enjoy food and drinks at Margaritaville
• Visit Rick's Cafe for cliff jumping
• Watch sunset and have refreshments

The experience

You're picked up from your Montego Bay hotel and driven to Negril in a private air-conditioned vehicle, stocked with a mini-fridge to keep drinks cold on the way. Seven Mile Beach is the first stop: a long stretch of white sand and clear water where the day is yours to shape. You can lounge with a drink, try watersports, or eat at one of the bars and restaurants along the shore. Margaritaville, included as part of the beach experience, has private cabanas for lounging, a Tiki bar, and open-air dining with local food.

The final stop is Rick's Cafe, the world-famous bar and restaurant perched on the naturally formed cliffs of the West End. It's known for its unobstructed sunset views and the tradition of cliff jumping. Something you're welcome to try at your own risk, or skip entirely and watch from a seat with a drink in hand. The cafe serves food and drinks, and the vibe is built around music, people, and the daily ritual of the Jamaican sunset. After you've had your fill, the drive back to Montego Bay completes the day.

What’s included

• Private transportation from your hotel.
• admission to Seven Mile Beach and Rick's Cafe.
• an air-conditioned vehicle with WiFi.
• a fully-stocked mini-fridge to keep drinks cold throughout the day.
• and the first cannabis-friendly item on us.

Options for this experience

2 options

Private day tour of Negril, Seven Mile Beach and Rick's CafeGuide in English · No fixed timePickup is included

Hotel pickup in TrewlanyGuide in English · 10:00Lasts 8 hours; pickup is included

You'll see the exact price of each option when you check availability.See dates and prices

Before you book

Days and timesEvery dayDeparts at 10:00

Book up to1d before

AgesAdult (18 and older) · Child (under 18)

GroupPrivate

Live guideEnglish

Meeting point and pickupHotel pickup included.

Cancellation and refundsFree cancellation up to 24 h before the start. After that, no refund.It may be canceled due to bad weather or if the minimum number of travelers isn't reached. If that happens, you're offered another date or a refund.

Prices and times updated 8 days ago

Good to know

Low physical effortStroller-friendlyInfant seats availablePublic transport nearby

Operated by Deano's Jamaica Tours

Is this one for you?Book the private option if you want the flexibility to spend as long as you like at each stop: the tour adjusts to your pace at Seven Mile Beach and Rick's Cafe, rather than moving on a fixed schedule.

Traveler reviews

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Top questions

Can children come?

Yes. Ticket types: Child (under 18).

What happens if it rains?

It may be canceled due to bad weather. If that happens, you're offered another date or a refund. Free cancellation up to 24 h before the start.

What is there to do at Seven Mile Beach on this tour?

Seven Mile Beach has food, bars and watersports available, so you can spend the afternoon relaxing in the sun with a drink, swimming, or trying water activities. The tour also includes time at Margaritaville, where you can use private cabanas, eat at the open-air restaurant, or order from the Tiki bar.

Is cliff jumping at Rick's Cafe something I have to do?

No. Rick's Cafe is known for cliff jumping, and you're welcome to join in at your own risk, but it's entirely optional. Many visitors sit back with a drink and watch others jump while enjoying the sunset and the view from the cliffs.

What's included in the tour price?

Private transportation from your Montego Bay hotel, admission to Seven Mile Beach and Rick's Cafe, an air-conditioned vehicle with WiFi on board, and a fully-stocked mini-fridge to keep you refreshed throughout the day are all included. The first cannabis-friendly item is also on us.

How long is the tour and when does it start?

The tour runs between 6 and 12 hours depending on how long you spend at each stop and what time you're picked up from your hotel. Hotel pickup is included, so your driver will collect you at a time that works for your schedule.