Seven Mile Beach & Rick's Cafe Private Tour: Sunset cliff views

Three hours on sand, then a 35-foot clifftop perch for sunset

A private tour from your hotel to Seven Mile Beach in Negril, Jamaica, with roughly three hours to swim, snorkel or walk the seven-mile stretch of powdery sand, followed by entry to Rick's Cafe for the sunset. The driver meets you at your accommodation and handles the round-trip transport along the northern coastline. Lunch and drinks at Rick's Cafe are at your own expense.

Step-by-step itinerary

Stops and time spent at each

1. Seven Mile Beach2h · entry included
2. Rick's Café2h · entry included

Visit Seven Mile Beach and Rick's Cafe

• Meet driver at hotel
• Travel to Negril's Seven Mile Beach
• Swim, relax, sunbathe, or snorkel
• Walk or jog on the beach
• Go to Rick's Cafe
• Watch sunset and cliff jumping

The experience

The drive from your hotel takes you along Jamaica's scenic northern coast to Negril, where Seven Mile Beach stretches unbroken in both directions. You get around three hours there to swim, sunbathe, take a walk on the sand or try watersports like snorkeling the reefs or boating (additional fees apply for water activities). The beach itself is rare (seven miles is genuinely long), so most people use the time to move through different sections rather than stay in one spot.

After the beach, the tour heads to Rick's Cafe, a bar and restaurant perched on a 35-foot cliff at the far western tip of Jamaica. The main draw is the sunset view from the top of that cliff, uninterrupted and considered some of the best on the island. Rick's is also known for cliff jumping into the water below, though that's optional. You order and pay for your own lunch and drinks there, and the driver waits to bring you back to your hotel once the sun sets.

The tour is private, so the timing and pace are yours alone: no group schedule to follow. Your driver is a live English-speaking guide who knows the route and can point out details along the way. The vehicle is air-conditioned, and hotel pickup and dropoff are included, so you don't arrange separate transport.

What’s included

• Private transportation in an air-conditioned vehicle.
• hotel pickup and dropoff.
• entry to Seven Mile Beach.
• entry to Rick's Cafe.
• a live English-speaking driver for the full journey.

Options for this experience

4 options

From NegrilGuide in English · 09:30, 10:00, 10:30 and 11:00Pickup is included.

From Grand PalladiumGuide in English · 6 departure times: the first at 08:30, the last at 11:00Pickup is included.

From Montego BayGuide in English · 6 departure times: the first at 08:30, the last at 11:00Excludes Excellence Oyster Bay, Royalton, Melia Braco Village and Mangoes Resorts, among others. Pickup is included.

From FalmouthGuide in English · 5 departure times: the first at 09:00, the last at 11:00Includes Melia Braco Village, Mangoes Resort, Royalton and Excellence Oyster Bay, among others. Pickup is included.

You'll see the exact price of each option when you check availability.See dates and prices

Before you book

Days and timesEvery day6 departure times: the first at 08:30, the last at 11:00

Book up to2h before

AgesAdult (9 and older) · Child (3 to 8 years) · Infant (under 3): free

GroupPrivate

Live guideEnglish

Meeting point and pickupHotel pickup included.

Cancellation and refundsFree cancellation up to 24 h before the start. After that, no refund.It may be canceled due to bad weather. If that happens, you're offered another date or a refund.

Prices and times updated today

Good to know

Low physical effortInfants must sit on laps

Operated by Jamaica Terrific Travel Tours

Is this one for you?Choose your departure point at checkout (Falmouth, Negril, Montego Bay or Grand Palladium), and the driver will meet you at your hotel there. The private format means no group schedule. You control the pace on the beach and decide how long to linger at Rick's Cafe before heading back.

Traveler reviews

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Top questions

Can children come?

Yes. Ticket types: Child (3 to 8 years); Infant (under 3): free.

What happens if it rains?

It may be canceled due to bad weather. If that happens, you're offered another date or a refund. Free cancellation up to 24 h before the start.

How long do I actually spend on Seven Mile Beach itself?

Seven Mile Beach gives you approximately three hours to swim, relax, walk or try watersports like snorkeling or boating (which cost extra). That's enough time to move along different sections of the beach rather than stay in one spot.

What is Rick's Cafe and why do people go there?

Rick's Cafe is a bar and restaurant on a 35-foot cliff at Jamaica's western tip, famous for uninterrupted sunset views considered among the best in the world. It's also known for cliff jumping into the water below, though that's entirely optional.

Does the tour include meals or drinks at Rick's Cafe?

Entry to Rick's Cafe is included, but lunch and drinks are at your own expense. You order and pay for what you want while you're there.

How does the drive from my hotel work?

Your driver picks you up at your hotel and takes you along the scenic northern coastline to Negril. The route passes through pristine areas before reaching Seven Mile Beach, and the driver brings you back to your hotel after sunset at Rick's Cafe.

Can I do watersports like snorkeling or boating on the beach?

Yes, Seven Mile Beach offers watersports including snorkeling the reefs and boating, but these activities cost extra beyond the tour price and are optional.