Full Day Negril Beach Tour: Margaritaville & Rick's Cafe

Seven Mile Beach and cliff diving at Rick's Cafe in one day

A full-day tour of Negril takes you along Jamaica's coast to Seven Mile Beach and Rick's Cafe, with hotel pickup and private air-conditioned transport. You'll spend time on the silky white sands of Seven Mile Beach, then end the day at Rick's Cafe, where you can cliff dive into the ocean, watch the sunset over the water, and experience the Jamaican atmosphere with food and live music.

Step-by-step itinerary

Stops and time spent at each

1. Seven Mile Beach2h
2. Rick's Café2h

Explore Negril Beach and Rick's Cafe

• Travel along Jamaica's coast
• Stop for photos on request
• Visit Margaritaville for food and entertainment
• Enjoy water sports at Margaritaville (optional)
• Relax on Seven Mile Beach
• Experience cliff diving at Rick's Cafe
• Enjoy food, dance, and ocean views at Rick's Cafe

The experience

The day starts with hotel pickup in a private air-conditioned vehicle and a professional driver who takes you west along Jamaica's coast. On the drive, you'll see rivers flowing into the ocean and hills rising in the landscape. You can ask to stop for pictures at any point. The route itself is part of the experience: the views build toward what's waiting in Negril.

Seven Mile Beach is the centerpiece of the afternoon: a stretch of fine white sand and clear turquoise water that runs exactly as far as its name promises. The beach is calm and open for swimming and sunbathing. If you want to add snorkeling, a glass-bottom boat ride, or parasailing, those are available at extra cost and can be arranged on the day. Margaritaville, Jimmy Buffett's beach club in Negril, is also part of the tour and offers food, entertainment, and its own menu of water sports.

The tour ends at Rick's Cafe, perched on the cliffs above the ocean. This is where the adrenaline element kicks in: the cafe is known for cliff diving into the water below, and it's the spot to do it if you want to. Whether you dive or not, the views are the draw. You're looking out over the ocean as boats and catamarans pass, and the sunset from here is the reason people time their visit this way. The cafe serves authentic Jamaican food, has a DJ, and the energy builds as the day winds down. The whole experience runs between five and seven hours, and the driver brings you back to your hotel at the end.

What’s included

• Hotel pickup and drop-off.
• air-conditioned vehicle and professional driver.
• visits to Margaritaville and Seven Mile Beach.
• time at Rick's Cafe with ocean views and cliff-diving access.

Before you book

Days and timesEvery day8 departure times: the first at 09:30, the last at 13:00

Book up toStart time

AgesAdult (13 and older) · Child (6 to 12 years) · Infant (under 6): free

GroupPrivate

Live guideEnglish

Meeting point and pickupHotel pickup included.You can choose from 26 pickup points.

Cancellation and refundsFree cancellation up to 24 h before the start. After that, no refund.

Prices and times updated 8 days ago

Good to know

Low physical effortStroller-friendlyInfant seats available

Operated by Irie mon links tours and transportation

Is this one for you?Book this tour if you want to see both of Negril's main beach spots and end the day at a place where cliff diving and the sunset are the main events. The private vehicle and driver mean you're not on a schedule with other groups, and the five- to seven-hour window gives you real time at each stop without feeling rushed.

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Top questions

Can children come?

Yes. Ticket types: Child (6 to 12 years); Infant (under 6): free.

What is Seven Mile Beach actually like when I get there?

Seven Mile Beach is a long, open stretch of fine white sand with clear turquoise water. It's a popular spot for swimmers and sun seekers, and the beach itself is calm and easy to enjoy. You'll have time to swim, rest on the sand, or add water activities like snorkeling or parasailing if you want them at extra cost.

Can I cliff dive at Rick's Cafe, or is it just for watching?

Rick's Cafe is known for cliff diving, and you can jump if you want to. The cliffs are the main draw for adrenaline seekers. If diving isn't for you, the cafe is still worth the visit for the ocean views, the Jamaican food, the live DJ, and the sunset.

What happens on the drive to Negril?

The drive takes you along Jamaica's coast, and you'll see rivers flowing into the ocean and hills forming the landscape. You can ask the driver to stop for pictures at any point along the way, so the route is not just transit. It's part of the tour itself.

Are water sports like snorkeling included, or do I pay extra?

Snorkeling, glass-bottom boat rides, and parasailing are available at Margaritaville and Seven Mile Beach, but they cost extra and are optional. You can arrange them on the day if you decide you want to do them.

What does the tour include besides the beach and Rick's Cafe?

Hotel pickup and drop-off are included, along with private air-conditioned transport and a professional driver for the whole day. Margaritaville is also part of the itinerary, so you'll visit that beach club as well as Seven Mile Beach.