Negril Seven Mile Beach, Rick's Cafe & Shopping Tour

Spend an afternoon on Jamaica's longest beach, then watch the sunset from a 35-foot cliff.

A guided tour of Negril's western coast combines Seven Mile Beach, local craft shopping, and an evening at Rick's Cafe, where you watch the sunset from a clifftop perch above the Caribbean. Your hotel pickup and private air-conditioned transport are included, along with an English-speaking guide. The tour runs four to six hours and departs between 11am and noon to catch the famous sunset.

Step-by-step itinerary

Stops and time spent at each

1. Seven Mile Beach1h
2. Rick's Café2h

Beach, shopping, and sunset at Rick's Cafe

• Explore Seven Mile Beach
• Shop at local craft market
• Watch cliff diving at Rick's Cafe
• Enjoy sunset at Rick's Cafe

The experience

The tour picks you up from your hotel and heads straight to Seven Mile Beach, the long crescent of sand that runs along Negril's northern coast. You'll have time to walk the beach, swim, or simply sit and watch the water. The itinerary also includes a stop at a craft market where you can pick up gifts and souvenirs made by local artisans. Lunch or dinner happens at one of the eateries listed for the tour, or you can choose your own spot to eat.

Rick's Cafe sits at the far western tip of Jamaica on top of a 35-foot cliff. The bar and restaurant draws crowds for the sunset, which the operator describes as uninterrupted and among the best in the world. Cliff jumping is the main draw for many visitors. The water below is deep enough for diving, and the cafe provides the access and the moment. You'll be there as the sun drops, which is why the tour departs in late morning.

Private transportation means you travel in an air-conditioned vehicle with your group rather than on a shared bus. Your guide speaks English and knows the stops. The tour covers fuel and transport. Entry fees to attractions and gratuities are separate.

What’s included

• Private air-conditioned transportation from your hotel.
• an English-speaking guide for the full tour.
• fuel surcharge.
• access to Seven Mile Beach and the craft market.
• entry to Rick's Cafe for the sunset.

Options for this experience

4 options

Departing from Grand Palladium JamaicaGuide in English · 10:00, 11:00 and 12:00Private tour, pickup is included

From Montego BayGuide in English · 10:00 and 11:00Pickup is included. The following hotels are not covered: Zoetry Resort, HalfMoon, Hyatt Ziva and Zilara, Hilton Rose Hall, Holiday Inn, and Iberostar Rose Hall (Grand, Beach, Suites).

Iberostar/Hilton/Hyatt hotelsGuide in English · 09:00, 10:00 and 11:00Covered hotels: Zoetry Resort, HalfMoon, Hyatt Ziva and Zilara, Hilton Rose Hall, Holiday Inn, and Iberostar Rose Hall (Grand, Beach, Suites). Pickup is included.

From Falmouth HotelsGuide in English · 09:00, 10:00 and 10:30Private tour, includes pickup

You'll see the exact price of each option when you check availability.See dates and prices

Before you book

Days and timesEvery day5 departure times: the first at 09:00, the last at 12:00

Book up to6h before

AgesAdult (17 and older) · Child (5 to 16 years) · Under 5: can't be booked

GroupPrivate

Live guideEnglish

Meeting point and pickupHotel pickup included.You can choose from 7 pickup points.

Cancellation and refundsFree cancellation up to 24 h before the start. After that, no refund.It may be canceled due to bad weather. If that happens, you're offered another date or a refund.

Prices and times updated 12 days ago

Good to know

Low physical effortInfant seats availablePublic transport nearby

Operated by Road Travel Jamaica

Is this one for you?Book this tour if you're staying at one of the listed hotels and have a free afternoon: the private vehicle and fixed departure time mean you don't arrange separate transport or worry about timing the sunset. Children from age five are welcome, and infant car seats are available on request.

Traveler reviews

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Top questions

Can children come?

Yes. Ticket types: Child (5 to 16 years). Children under 5 can't be included in the booking.

What happens if it rains?

It may be canceled due to bad weather. If that happens, you're offered another date or a refund. Free cancellation up to 24 h before the start.

What is Seven Mile Beach actually like when I get there?

Seven Mile Beach runs along Negril's western coast from Bloody Bay south to the Negril River mouth. It's the longest stretch of sand in the area, and the itinerary gives you time to swim, walk, or rest on the sand. Just offshore near Rutland Point sits Booby Cay, a small island popular with snorkelers.

Can I jump off the cliff at Rick's Cafe, or is it just for watching?

Rick's Cafe sits on a 35-foot cliff, and cliff jumping is the main activity there. The water below is deep enough for diving, so you can jump if you want to. Many visitors do. Others watch from the bar or restaurant while they eat and drink.

What time does the tour actually leave, and when do I get back?

The tour departs between 11am and noon from your hotel to ensure you reach Rick's Cafe in time for the sunset. The full tour runs four to six hours, so you'll return to your hotel in early evening.

Do I have to eat at a specific restaurant, or can I choose where I want lunch?

The tour includes a stop at one of several listed eateries for lunch or dinner, but you can also add your own choice if you prefer a different spot. The meal itself is not included in the tour price.

Which hotels does the pickup serve?

Pickup is available from Grand Palladium Jamaica, Iberostar, Hilton, Hyatt hotels, Montego Bay, or Falmouth Hotels depending on which option you select at checkout. Choose the pickup location closest to where you're staying.