Negril Seven Miles Beach & Rick's Cafe tour from Montego Bay

Spend your afternoon on Jamaica's most popular beach without arranging the drive

A private tour from Montego Bay takes you to Negril's Seven Mile Beach and Rick's Cafe with hotel pickup and drop-off in an air-conditioned vehicle. Your driver provides commentary on the coastline and local history as you travel, then you have time to swim, relax on the white sand, and visit the clifftop bar before returning to your hotel.

Step-by-step itinerary

Relaxing day at Negril beach and Rick's Cafe

• Pickup from guest location
• Travel to Negril 7 Mile Beach
• Enjoy beach and Margaritaville
• Visit Rick's Cafe
• Return to drop off location

The experience

The tour starts with pickup from your hotel in Montego Bay, where your driver arrives on time or up to 15 minutes early. You travel in a private air-conditioned vehicle (a car, minivan or bus depending on your group size), while the driver shares knowledge of the area and points out the reggae culture and mountain views along the coastline. The route takes you west to Negril, a journey that gives you a sense of the landscape before you arrive.

Once at Negril's Seven Mile Beach, you have time to swim and relax on the white sand, which is Jamaica's most sought-after beach spot. The tour also includes a stop at Rick's Cafe, the clifftop bar where you can take in views of the water and the local scene. How much time you spend at each location depends on the overall tour duration you book, and your driver will check in with you about what you'd like to do.

The return journey follows the same coastal route back to Montego Bay, with drop-off at your hotel. Tours run between two and three hours depending on which stops you linger at, and the driver will confirm the return time that fits your day.

What’s included

• Private air-conditioned transportation.
• hotel pickup and drop-off in Montego Bay.
• free entrance to the beach and Rick's Cafe.
• driver commentary on local history and the coastline.

Before you book

Days and timesEvery day

AgesAdult (18 and older) · Child (6 to 17 years) · Infant (under 6): free

GroupPrivate

Live guideEnglish

Meeting point and pickupHotel pickup included.You can choose from 13 pickup points.

Cancellation and refundsFree cancellation up to 24 h before the start. After that, no refund.

Prices and times updated 16 days ago

Good to know

Low physical effortStroller-friendlyPets welcomePublic transport nearbyInfants must sit on laps

Operated by Hastings Tours

Is this one for you?You book this as a private tour, so your driver picks you up from your hotel and returns you there on your schedule, which works well if you want to fit a beach afternoon into the rest of your day without arranging separate transport or joining a group.

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Top questions

Can children come?

Yes. Ticket types: Child (6 to 17 years); Infant (under 6): free.

What is there to do at Negril's Seven Mile Beach?

Negril's Seven Mile Beach is Jamaica's most popular vacation spot, with white sand where you can swim and relax. The beach is the main draw of the tour, and you'll have time to enjoy it before heading to Rick's Cafe or returning to your hotel.

What is Rick's Cafe?

Rick's Cafe is a clifftop bar in Negril where you can take in views of the water and the local atmosphere. It's a stop on the tour, and whether you spend time there depends on how you want to use your afternoon.

Will my driver provide information during the tour?

Yes, your driver is knowledgeable about the area and will share commentary on the coastline, local history and culture as you travel from Montego Bay to Negril.

How long does the tour take?

Tours run between two and three hours depending on how much time you spend at each location and which stops you choose to visit.

What vehicle will I travel in?

You'll travel in a private air-conditioned vehicle (a car, minivan or bus) sized to fit your group comfortably with luggage space.