Negril: Rick’s Cafe Sunset Cliff Jumping & Private Ride

Summary

Catch the sunset over Negril cliffs with reggae & local flavor

You’ll ride out to Negril with a local driver for an evening at Rick’s Cafe—watch cliff divers leap into turquoise water, listen to live reggae as you try Jamaican food or drinks (own expense), and catch one of Jamaica’s most famous sunsets before heading back with private hotel pickup and dropoff included.

What’s the experience like?

The first thing that happened was we got stuck behind a goat on the road out of Montego Bay — not exactly how I pictured starting our “private sunset tour” to Rick’s Cafe. Our driver, Andre, just grinned and said, “Island time.” He had this easy way of making you feel like nothing could really go wrong here. The air smelled like salt and something sweet I couldn’t place. Maybe sugarcane? Anyway, by the time we pulled up to Negril’s West End, I’d already forgotten about the goat.

Rick’s Cafe sits right on these wild cliffs — 35 feet up, which looks even higher when you’re standing at the edge. There were locals already lined up to jump. Andre pointed out one guy who apparently does flips every night for tips. We watched him launch off with this wild yell, arms wide open. The crowd cheered and someone started clapping along to the reggae band playing nearby. I tried jerk chicken (spicy but so good) and sipped a cold Red Stripe while my friend debated jumping herself. She didn’t — honestly, neither did I — but it was almost more fun just watching everyone else work up the nerve.

The sun dipped lower and everything turned orange-gold for a few minutes. It was loud but also kind of peaceful; you could hear laughter from the bar mixed with waves hitting the rocks below. Andre told us stories about growing up in Jamaica and how he used to sneak into Rick’s as a teenager (he winked when he said it). When the last bit of sun disappeared, people actually applauded — I didn’t expect that part. On the drive back, windows down, reggae still in my head, I kept thinking about that moment on the cliff. Still do sometimes.

Step-by-step itinerary

Day 1 — Sunset and cliff jumping at Rick's Café

• Arrive at Rick's Café
• Watch professional cliff divers
• Relax to reggae music
• Enjoy vibrant sunset views
• Eat or drink at the restaurant
• Depart after sunset

Top questions

How high are the cliffs at Rick's Cafe in Negril?

The cliffs at Rick's Cafe are about 35 feet high.

Is hotel pickup included for this Rick's Cafe tour?

Yes, private hotel pickup and dropoff are included.

Can you watch cliff diving at Rick's Cafe?

Yes, you can watch professional divers jump from the cliffs.

Is food or drink included at Rick's Cafe?

No, food and drinks are available for purchase at your own expense.

How long is the drive from Montego Bay to Negril?

The drive typically takes around 1.5 hours each way depending on traffic.

What happens if there is bad weather?

If poor weather cancels the experience, you'll be offered a new date or full refund.

Are infant seats available for this tour?

Yes, specialized infant seats are available upon request.

What’s included

Your day includes private transportation in an air-conditioned vehicle with hotel pickup and dropoff arranged ahead of time; entry fees to Rick’s Cafe are covered so you can just show up and enjoy without worrying about tickets or lines.