Negril Beach & Rick's Cafe: Cliff Jumping & Sunset Tour

Rick's Cafe sits on a 35-foot cliff where the sunset view is unrivalled in Jamaica.

This day trip from Montego Bay takes you to Negril's Seven Mile Beach for swimming and water sports, then to Rick's Cafe at the West End, where you can cliff jump or simply watch the sunset from a clifftop vantage. The tour runs five hours with an English-speaking guide, hotel pickup, and bottled water included. Lunch is on your own.

Step-by-step itinerary

Stops and time spent at each

1. Seven Mile Beach1h
2. Rick's Café2h

Beach visit and sunset at Rick's Café

• Enjoy Seven Mile Beach activities
• Relax and sunbathe on the beach
• Visit Rick's Café cliffside
• Watch sunset and cliff jumping

The experience

What makes Negril worth the drive from Montego Bay? The beaches here sit in shallow bays with calm, turquoise water. Nothing like the rougher north coast. Seven Mile Beach is the draw: seven miles of silky golden sand where you can sunbathe, snorkel, or try scuba diving and other water sports without fighting crowds. The water stays shallow and clear enough that even weak swimmers feel safe.

After your time on the beach, the tour heads to Rick's Cafe at the West End. The cafe sits atop a 35-foot cliff, and the view of the sunset from there is the one people come back for. If you want to jump, the cliff drop is there. The water below is deep enough and the locals know the safe spots. If you'd rather stay dry, a drink and the view are reason enough to linger. The cafe has food and drinks on the menu. Bring cash or a card for anything beyond the water the tour provides.

The whole outing runs five hours from your hotel pickup in Montego Bay. The van is air-conditioned, and you'll have a guide who speaks English. The pace is built around relaxation: time to swim, time to sit, time to watch the light change over the water. Infants and small children can come along. Specialized seats are available if you need them.

What’s included

• Bottled water and air-conditioned vehicle transport are included.
• hotel pickup from your Montego Bay accommodation is arranged.

Before you book

Days and timesEvery dayDepartures at 12:00 and 13:00

Book up to4h before

AgesAdult (12 to 59 years) · Senior (60 to 98 years) · Child (3 to 11 years) · Infant (under 3): free

GroupUp to 15

Live guideEnglish

Meeting point and pickupHotel pickup included.You can choose from 31 pickup points.

Cancellation and refundsFree cancellation up to 24 h before the start. After that, no refund.It may be canceled due to bad weather or if the minimum number of travelers isn't reached. If that happens, you're offered another date or a refund.

Prices and times updated 18 days ago

Good to know

Low physical effortStroller-friendlyInfant seats availablePets welcomePublic transport nearby

Operated by Real Tours Jamaica

Is this one for you?The five-hour window suits travelers who want a full beach day without an overnight stay in Negril. If cliff jumping appeals to you, Rick's Cafe is the only stop on the north coast where it's a standard option. If you prefer to skip it, the sunset view and the calm water are reason enough to go.

Traveler reviews

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Top questions

Can children come?

Yes. Ticket types: Child (3 to 11 years); Infant (under 3): free.

What happens if it rains?

It may be canceled due to bad weather. If that happens, you're offered another date or a refund. Free cancellation up to 24 h before the start.

Can you cliff jump at Rick's Cafe, or is it just for watching?

Rick's Cafe is known for cliff jumping from the 35-foot drop into the water below. The jump is optional. You can watch others, enjoy the sunset view, or order food and drinks instead.

What's the water like for snorkeling on Seven Mile Beach?

Seven Mile Beach sits in a shallow bay with calm, turquoise water, making it ideal for snorkeling. The shallow depth and clarity mean you can see underwater life without needing deep-water experience.

Is lunch included in the tour price?

Lunch is not included. You can eat at Margaritaville or Rick's Cafe during the tour, both of which have food and drinks available for purchase.