Negril Day Trip: 7 Mile Beach, Margaritaville & Rick's Cafe

Beach, food and cliff jumping in one private day from the coast

A six-hour private day trip from Montego Bay to Negril on Jamaica's northwest coast, with round-trip transport, entry to Negril's 7 Mile Beach, Margaritaville and Rick's Cafe, and bottled water. Swim and sunbathe on the beach, relax with food and drinks at Margaritaville, then finish at Rick's Cafe where you can jump from the cliffs or explore the bar and restaurant.

Step-by-step itinerary

Negril beach, Margaritaville, Rick's Cafe

• Private ride from Montego Bay to Negril
• Relax on Negril's 7 miles beach
• Visit Margaritaville for food and drinks
• Optional water activities on site
• Visit Rick's Cafe for cliff jumping and music
• Return private ride to Montego Bay

The experience

Six hours is enough to move through three stops without rushing. The drive itself is comfortable (air-conditioned vehicle, private pickup from your Montego Bay location), and the route follows Jamaica's northwest coast. Once you arrive at Negril's 7 Mile Beach, the time is yours: swim in the water, lie on the sand, or simply watch the horizon. The beach is the anchor of the day, and the transport and entry are already handled.

Margaritaville sits on the same stretch and is built for exactly this kind of stop. You can order food and drinks, listen to Jamaican music, and stay as long as the schedule allows. The vibe is designed to keep you relaxed rather than rushed. If you want to try water activities (parasailing, catamaran rides), they're available on site and paid separately at the moment you decide.

Rick's Cafe closes the day. It's famous for cliff jumping, and the locals do it regularly. If you're comfortable with heights and want to try it, the opportunity is there. If not, the bar, restaurant and swimming are just as much the point. Your guide speaks English throughout, and the return transport to Montego Bay is included, so the logistics end when you step back into the vehicle.

What’s included

• Private round-trip transportation from Montego Bay.
• air-conditioned vehicle.
• bottled water.
• entry to Negril's 7 Mile Beach, Margaritaville and Rick's Cafe.
• English-speaking guide throughout the day.

Before you book

Days and timesEvery day6 departure times: the first at 10:00, the last at 15:00

Book up to3h before

AgesAdult (18 to 70 years) · Youth (8 to 17 years) · Under 8: can't be booked

GroupPrivate

Live guideEnglish

Meeting point and pickupHotel pickup included.

Cancellation and refundsFree cancellation up to 24 h before the start. After that, no refund.It may be canceled due to bad weather. If that happens, you're offered another date or a refund.

Prices and times updated 3 days ago

Good to know

Low physical effortPublic transport nearbyNot recommended during pregnancyNot recommended with heart problemsNot recommended with back problems

Operated by Legacy Excursions & Tours

Is this one for you?This is a private tour, so you travel with your own group and set the pace at each stop: ideal if you want to spend extra time at the beach or skip ahead to Rick's Cafe. The six-hour window is tight enough to see all three spots without a full-day commitment, but loose enough that you're not watching the clock at the beach.

Traveler reviews

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Top questions

Can children come?

Yes. Ticket types: Youth (8 to 17 years). Children under 8 can't be included in the booking.

What happens if it rains?

It may be canceled due to bad weather. If that happens, you're offered another date or a refund. Free cancellation up to 24 h before the start.

What is there to do at Negril's 7 Mile Beach on this trip?

Negril's 7 Mile Beach is open for swimming and sunbathing. You can spend as much of the day there as you want before moving on to the other stops.

Can I try parasailing or other water sports during this day trip?

Parasailing, catamaran rides and other water activities are available on site at Negril's 7 Mile Beach and Margaritaville, but they're paid separately and booked at the moment you want to do them.

What happens at Rick's Cafe?

Rick's Cafe is known for cliff jumping, and you can jump if you want to. The cafe also has a bar, restaurant and swimming, so there are plenty of ways to spend time there without jumping.

Is lunch included in this trip?

Lunch is not included, but you can purchase food and drinks at Margaritaville and Rick's Cafe during the day.