You get a private car with an English-speaking driver who knows Modena's history and can adapt the schedule to your pace; hotel pickup and drop-off are included, along with fuel, tolls, water, and WiFi. You'll walk through Piazza Grande and Modena Cathedral at your own speed, then explore the Ferrari Museum's collection of legendary cars and racing history without a guide or group. The flexibility to spend extra time at either stop or skip ahead is what makes this work — you're not locked into someone else's rhythm.
So your driver pulls up and you're already thinking about whether to hit the Ferrari Museum first or wander Modena's historic center when the light's still good — and that's kind of the whole point. This isn't a tour where someone's herding you through a script. You've got a private car, an English-speaking driver who actually knows the city, and the freedom to spend forty minutes somewhere or two hours, depending on what grabs you. The pickup happens at your hotel in Bologna, and from there it's a relaxed drive into Modena, which sits about an hour away. Your driver shares things as you go — stories about the city's history, the architecture, why certain streets matter — but there's no pressure, no microphone, no group waiting for you to catch up.
Modena's historic center is a UNESCO World Heritage Site, which sounds formal until you're actually standing in Piazza Grande and realizing the Cathedral and the Ghirlandina tower have been there since the 12th century, and people still just walk through here like it's a normal Tuesday. The piazza itself is the kind of place where you can sit with a coffee or wander into the side streets and find small shops, galleries, and the kind of quiet that doesn't exist in bigger cities. Your driver can suggest spots or leave you to explore on your own — it's your call. Some people spend an hour here; others move through faster and head straight to Maranello, where the Ferrari Museum sits about thirty minutes south.
The museum is where the driving obsession becomes real. You walk through rooms full of legendary cars — the ones that raced, the ones that defined an era, the ones that cost more than most houses. There are design sketches, racing suits, the whole story of Enzo Ferrari and what he built. Your driver won't go inside (they're not permitted in museums), but they'll brief you on what to look for and what takes time, so you're not wandering aimlessly. You move through at your own pace, no audio guide rushing you, no group moving on to the next room. If you want to spend an extra thirty minutes staring at a particular car, you can.
The whole thing is half a day — usually four to five hours total, depending on how long you linger at each stop. You get water and WiFi on board, and the driver handles all the logistics: tolls, fuel, the route. If something's closed on the day you go (it happens, especially around holidays), your driver will suggest an alternative or adjust the plan. The car itself is comfortable — a sedan if it's just one to three of you, a minivan if you're a larger group — and you're back at your hotel by early afternoon, which means you've still got the rest of the day to yourself.
Operated by Welcome Pickups
Is this one for you?Book this if you want to see Modena and the Ferrari Museum without renting a car, arranging taxis, or following a group schedule — the private driver and flexible timing mean you move at your own pace and don't have to negotiate transport between stops.
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5h · EN · IT · at your hotel
from € 205 per person
★★★★★★★★★★4.001 review