Bologna: Lamborghini Museum & Factory 4.0 Tour

Inside the Factory Where Lamborghinis Are Built

You get a 45-minute guided walk through the active Factory 4.0 production line, seeing robots and AGVs assemble Lamborghinis in real time, followed by an hour exploring the museum's rare concept cars and design evolution. The tour language depends on your time slot and day of the week, so check the schedule before booking. Children under six cannot join the factory portion, but the museum is open to all ages.

Step-by-step itinerary

Lamborghini factory tour and museum visit

• Join exclusive guided factory tour
• See advanced Factory 4.0 production
• Observe Automated Guided Vehicles and robots
• Take shuttle ride around facilities
• Visit Lamborghini Museum exhibits
• Explore rare concept and one-off cars
• Discover Lamborghini design evolution

The experience

You walk into a museum gift shop, and then suddenly you're on the factory floor watching robots weld a chassis in real time. That's the jolt of this Bologna experience: forty-five minutes inside Lamborghini's Factory 4.0, where the cars you've only seen in photographs actually come together. A guide walks you through the production line, pointing out the Automated Guided Vehicles and collaborative robots that handle precision work no human hand could match. It's not a video or a display case. It's the actual assembly happening a few feet away.

The factory tour is the centerpiece, but it's not the whole story. After you step off the shuttle and back into the climate-controlled building, you get an hour in the Lamborghini Museum itself. This is where the rarer stuff lives: concept cars that never made it to production, one-off models built for collectors, the visual history of how Lamborghini's design language evolved from the 1960s to now. The museum doesn't feel like a corporate showroom. It feels like someone's private collection that happens to be open to the public. You move at your own pace, which matters because some people spend twenty minutes on a single car.

The tour runs multiple times daily, and the language changes by day and time slot: 9:30am is always English, but the 10:30am slot flips between Italian on Monday, Wednesday, Friday and English on the other days. If you're traveling with kids, they need to be at least six years old to go on the factory floor, and anyone under eighteen has to have an adult with them. The whole thing, from arrival to leaving the museum, takes about two hours. Wheelchair access is built in throughout, and public transport gets you there without a car.

What’s included

• Entry ticket to the Lamborghini Museum.
• guided 45-minute tour of Factory 4.0 with views of the active production line, Automated Guided Vehicles, and collaborative robots.
• one-hour self-paced museum visit with access to rare concept cars and design exhibits.

Options for this experience

2 options

Italian-language tour10:30 and 15:30Italian-language tour

English-language Tour5 departure times: the first at 09:30, the last at 14:30Museum and factory tour of Lamborghini, conducted in English

You pick the guide language when booking.

You'll see the exact price of each option when you check availability.See dates and prices

Before you book

Days and timesMonday to Thursday6 departure times: the first at 09:30, the last at 15:30

Book up to1h before

AgesAdult (18 to 64 years) · Senior (65 and older) · Child (6 to 17 years) · Under 6: can't be booked

Live guideEnglish and Italian

Meeting point and pickupNo hotel pickup: you go to the meeting point. Ends back at the starting point.

Cancellation and refundsNo refund if you cancel.

Prices and times updated today

Good to know

Low physical effortWheelchair accessibleAccessible transportPets welcomePublic transport nearby

Operated by Arcadia Tour Operator e DMC

Is this one for you?Book this if you want to see how Lamborghinis are actually made, not just look at finished cars. The factory floor is the part most visitors never get to see, and it's what makes this different from a standard museum visit.

Traveler reviews

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Top questions

What languages is the tour guided in?

In English, with 6 departure times. In Italian, at 10:30 and 15:30.

Can children come?

Yes. Ticket types: Child (6 to 17 years). Children under 6 can't be included in the booking.

What's the difference between the factory tour and the museum?

The factory tour (45 minutes) takes you onto the active production floor to see cars being assembled with robots and automated vehicles. The museum visit (1 hour) is self-paced and focuses on rare concept cars, one-off models, and Lamborghini's design history.

Is the tour in English?

It depends on your time slot and day. The 9:30am and 1:30pm slots are always English. The 10:30am and 3:30pm slots are Italian on Monday, Wednesday, and Friday, and English on Tuesday and Thursday. The 2:30pm slot is always English.

How long is the whole experience?

About two hours total: 45 minutes on the factory floor and one hour in the museum.

Is it wheelchair accessible?

Yes. All areas and surfaces are wheelchair accessible, and transportation options are also wheelchair-accessible.

Do I need a car to get there?

No. Public transportation options are available nearby, so you can reach the museum without driving.

Can I bring a service animal?

Yes, service animals are allowed.