Maui Chocolate Factory Tour: Bean to Bar Tasting & $25 Gift Card

Watch chocolate get made, then taste what doesn't leave the factory

You'll walk through a working chocolate factory with the founder explaining each production step, taste samples from stages not available elsewhere, then enjoy a curated tasting of finished bars in an open-air pavilion. A $25 gift card lets you take home chocolate you've chosen, and free parking means you don't hunt for a spot in Lahaina.

Step-by-step itinerary

Ku'ia Estate Chocolate Factory tour and tasting

• Explore chocolate factory production process
• Taste cacao beans at different stages
• Learn about chocolate making steps
• Enjoy chocolate tasting in pavilion
• Optionally pair chocolate with beverages

The experience

There's something about standing inside a working chocolate factory that makes you want to understand how the thing actually gets made. The Ku'ia Estate Chocolate Factory on Maui sits right there on Lahaina's Kupuohi Street, and the experience starts the moment you walk in. You're not watching from behind glass or reading a placard. Dr. Gunars Valkirs, the founder and CEO, walks you through each step of production himself, pointing out where the cacao beans arrive, how they're roasted, how they move through the machinery. It's the kind of detail you don't get from a bag of chocolate at the store.

The tasting part is what makes this different from just a factory tour. As you move through the production floor, you stop and taste samples from stages that aren't otherwise available to the public, so you're tasting chocolate that most people never will. Then you head upstairs to the open-air pavilion and taste the finished bars: three squares of their Maui-grown chocolate, and then four more of your own choosing from what they've made. If you're 21 or older and bring a valid photo ID, you can add wine or spirit pairings with the tasting for an extra charge. The whole thing is nut-free production, and their dark chocolate is 100% dairy-free, so there's flexibility if you have dietary needs.

You walk out with a $25 gift card to spend in the factory store or online, which means you can take home something you actually want instead of just whatever's on the shelf. Parking is free on the Kupuohi Street side of the building, and the whole space is wheelchair accessible if you need it. Closed-toed shoes are recommended, not because it's dangerous, just practical for a working factory floor.

What’s included

Your visit includes a guided tour of the Ku'ia Estate Chocolate Factory with the founder explaining production from bean to finished bar, chocolate samples from manufacturing stages not available to the public, a tasting of three Maui-grown chocolate squares and four of your own choosing in the open-air pavilion, a $25 gift card for the factory store or website, and free covered parking on the Kupuohi Street side of the building. Wine or spirit pairings are available separately for guests 21 and older with valid ID.

Before you book

Days and timesMonday to FridayDepartures at 10:00, 11:30, 13:00 and 14:30

Book up to2h before

AgesAdult (6 and older) · Under 6: can't be booked

GroupUp to 10

Live guideEnglish

Meeting point and pickupNo hotel pickup: you go to the meeting point. Ends back at the starting point.

Cancellation and refundsFree cancellation up to 24 h before the start. After that, no refund.It may be canceled if the minimum number of travelers isn't reached. If that happens, you're offered another date or a refund.

Prices and times updated today

Good to know

Low physical effortWheelchair accessiblePublic transport nearby

Operated by Maui Chocolate Tour

Is this one for you?Pick this if you want to understand how chocolate actually gets made and taste things that don't reach retail shelves. The founder's walk-through is what turns a factory visit into something you remember.

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Top questions

Can I do wine pairings with the chocolate tasting?

Yes, if you're 21 or older with a valid photo ID. Wine and spirit pairings are available for an additional charge in the upstairs pavilion.

Is the chocolate factory accessible for wheelchairs?

Yes, all areas and surfaces are wheelchair accessible, and the facility is ADA compliant.

What's included in the price?

The tour includes a guided walk through production, chocolate samples from different stages, a tasting of finished bars (3 Maui-grown squares plus 4 of your choice), a $25 gift card, and free covered parking.

Are there dietary restrictions I should know about?

The facility is nut-free production. Their dark chocolate is 100% dairy-free. Minimum age is 6 years old.

Do I need to bring anything?

Bring a valid photo ID if you're 21+ and want to do alcohol pairings. Closed-toed shoes are recommended.