Negril Day Trip: Seven Mile Beach & Rick's Cafe Tour

Seven Mile Beach, cliff divers at Rick's Cafe, and a full North Coast drive in one day

A private day trip from Ocho Rios to Negril takes you through Montego Bay and Lucea to Seven Mile Beach for swimming and lunch, then to Rick's Cafe to watch cliff divers and jump yourself if you choose, with a stop at Times Square for shopping before the return drive. Hotel pickup and drop-off are included, along with a guide who provides live commentary on the route. The day runs eight to ten hours.

Step-by-step itinerary

Negril day trip from Ocho Rios

• Pick up from Ocho Rios resort
• Stop at Columbus Park in Discovery Bay
• Drive through Montego Bay and Lucea
• Arrive at Jimmy Buffet's Margaritaville
• Enjoy Seven Mile Beach and lunch
• Visit Rick's Cafe for cliff diving and sunset
• Stop at Times Square for souvenir shopping
• Return to Ocho Rios

The experience

You're picked up at 8 a.m. from your Ocho Rios resort in a clean, air-conditioned van with a guide who points out landmarks and tells you about the places you pass through Montego Bay and Lucea. A quick stop at Columbus Park in Discovery Bay marks the spot where Christopher Columbus landed in Jamaica on May 4, 1494: a brief pause before the drive continues toward the coast.

The day centers on Negril's Seven Mile Beach, where you arrive at Margaritaville to swim in the Caribbean, order drinks and food from the bar and restaurant, and spend time on the white sand. From there you head to Rick's Cafe, the historic clifftop spot where you can watch divers plunge into the sea and take the leap yourself if you want to. A live band plays at sunset, and the energy there is built around that moment. You'll also stop at Times Square for souvenir shopping before the drive back to Ocho Rios.

Bring a towel, sunscreen and a camera. The dress code is smart casual. Bottled water is provided on the van. Lunch and drinks are available to purchase at the restaurants you visit, and gratuities are separate.

What’s included

• Hotel pickup and drop-off from your Ocho Rios resort.
• a private air-conditioned van with a knowledgeable guide providing live commentary on the route.
• bottled water on board.
• one towel per person.
• entry to the attractions you visit.

Before you book

Days and timesEvery dayDepartures at 08:00, 09:00 and 10:00

Book up to4h before

AgesAdult (13 and older) · Under 13: can't be booked

GroupPrivate

Live guideEnglish

Meeting point and pickupHotel pickup included.You can choose from 8 pickup points.

Cancellation and refundsFree cancellation up to 24 h before the start. After that, no refund.

Prices and times updated 9 days ago

Good to know

Low physical effortStroller-friendly

Operated by Marvyn's Paradise Tours Limited

Is this one for you?At eight to ten hours, this tour fills most of a day, so it works best if you have a full morning and afternoon free from your Ocho Rios hotel. The private van means your group travels together without joining strangers, and the guide's commentary makes the long drive through Montego Bay and Lucea part of the experience rather than just transit time.

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Top questions

What's the drive time from Ocho Rios to Negril on this tour?

The full day runs eight to ten hours from pickup to drop-off, which includes the drive through Montego Bay and Lucea, stops at Columbus Park and Margaritaville, time at Rick's Cafe, and the return journey to your hotel in Ocho Rios.

Can I actually jump off the cliffs at Rick's Cafe, or is it just watching?

You can watch the cliff divers perform, and you have the option to jump yourself if you want to. It's not required: many people choose to watch and enjoy the sunset instead.

Is lunch included in the price of this tour?

Lunch is not included in the tour price, but you'll have time at Margaritaville restaurant and bar in Negril where you can order food and drinks. Rick's Cafe also has food and beverages available for purchase.

What do I need to bring or wear on this day trip?

Wear smart casual clothing and bring a camera and sunscreen. One towel per person is provided, and bottled water is included on the van. You'll want to be ready to swim at Seven Mile Beach.

Is there a minimum number of people required to book this private tour?

A minimum of two people per booking is required. The tour is private, meaning it's just your group in the van with the guide, not a shared group tour.

What is Columbus Park in Discovery Bay?

Columbus Park marks the landing spot where Christopher Columbus is said to have arrived in Jamaica on May 4, 1494. It's a quick historical stop along the drive to Negril.