São Paulo Beach Tour: Coffee Museum, Pelé & Guarujá Beach

★★★★★★★★★★ 5.00 (7 reviews)

Free cancellation

1/44

Duration8h

GroupPrivate

LanguagesEN · PT +1

PickupAt your hotel

Three museums, one cable car, and a beach where São Paulo actually stops working

You visit the Coffee Museum and Pelé Museum in Santos, ride the cable car up to a panoramic viewpoint in São Vicente, stop for lunch and drinks at a traditional spot on Porchat Island, then spend the afternoon at Praia da Enseada beach in Guarujá. Transport, entry to both museums and the cable car are included; the eight-hour itinerary means you're back in São Paulo by evening.

Step-by-step itinerary

Explore Santos and Guarujá highlights

Visit Museum of Coffee in Santos
Tour the Pelé Museum
Ride Itararé Teleférico in São Vicente
Stop at Chopp Terraço on Porchat Island
Relax at Praia da Enseada beach

The Experience

Most people think São Paulo is all concrete and traffic. Then you drive an hour south to Baixada Santista and realize the city's real story starts at the water. This eight-hour tour pulls you out of the city and into the places that shaped Brazil — starting with coffee, moving through football, and ending with your feet in the sand at Praia da Enseada in Guarujá. The air-conditioned vehicle picks you up and handles all the navigation, which matters because these stops don't line up in a straight line and the timing is tight.

You start at the Café Museum in Santos, housed in the old Coffee Box building in the historic center. It's not a small room with some bags of beans — the architecture alone is worth the stop, and the exhibitions actually explain why coffee mattered so much to Brazil's economy and why Santos became the port that moved it all. After that, the Pelé Museum is a short walk away, still in the city center. If you've never been inside, it's more than just photos and trophies; there are videos, personal objects, and the whole arc of how one player changed what football meant. You don't have to be a football fanatic for it to land — the story is just well told.

Then comes the cable car. The Itararé Teleférico in São Vicente climbs up to Moor of Voturuá and the view shifts everything — you're looking down at the coastline, the beaches spreading out, and the Atlantic Forest climbing the hills behind. It's the kind of moment where you actually stop talking and just look. After that, there's a stop at Chopp Terraço on Porchat Island, a traditional spot where you can sit with a drink and regional food while the coast spreads in front of you. It's the pause in the middle of the day when you realize you're not in São Paulo anymore.

The tour ends at Praia da Enseada, the main beach in Guarujá. It's wide, the water is calm, and there's enough infrastructure — kiosks, restaurants, places to sit — that you can actually relax instead of scramble. You've got time to swim or just sit, depending on how the day has gone. The driver brings you back to São Paulo in the late afternoon, and you're carrying the kind of tired that comes from moving through four different places and actually paying attention to each one.

What’s included

Air-conditioned private vehicle for the full eight hours.
entry to the Coffee Museum in Santos.
entry to the Pelé Museum in Santos.
cable car ride on the Itararé Teleférico in São Vicente.
stop at Chopp Terraço on Porchat Island for food and drinks (at your own cost).
time at Praia da Enseada beach in Guarujá.

Good to know

Easy physical levelStroller friendlyInfants must sit on laps

Operated by SUN TRAVEL WORLD AGENCIA DE VIAGENS LTDA

Is this one for you?This works well if you want to see the coast and the history that built São Paulo without renting a car or figuring out buses and timing — the fixed eight-hour schedule gets you through four different places and back to the city before evening.