USA  »  Florida  »  Jacksonville

Top Things to Do in Jacksonville

We compared all 28 experiences in Jacksonville so you can choose in minutes — real prices, verified reviews and our editorial picks.

4.8 28 experiences from US$ 8 Free cancellation on most experiences

The unmissables

Most booked
Jacksonville: Escape Game St. Johns Town Center Rooms
Top rated
Amelia Island: Lofton Creek Kayak Tour with Local Wildlife
Best value
Amelia Island: CraigCat Boat Tour & Cumberland Island Wildlife

Recommended (7)

Lowest price (9)

Sweet Pete's Chocolate Factory Tour: Jacksonville
Sweet Pete's Chocolate Factory Tour: Jacksonville★★★★★★★★★★ 4.61 (74)20mSweet Pete's Chocolate & Candy Factory Tour in Jacksonville is a 20-minute guided tour through the company's historic building and production facility, led by a candy expert who walks you through the business, the candy-making process, and the features of the 100-year-old mansion. After the tour, you design and receive a custom chocolate bar by choosing from over 16 toppings that the candy makers craft exactly the way you want.Is it for me?The 20-minute format works well if you're staying downtown or visiting without a car—Sweet Pete's is accessible by public transportation, and the tour fits neatly into a morning or afternoon without eating up hours. You get the full factory experience and a handmade chocolate bar without the time commitment of a longer attraction.Free cancellationTravelers' pickfromUS$ 8View ›
Amelia Island Kayak & Paddleboard Rentals Talbot State Park
Amelia Island Kayak & Paddleboard Rentals Talbot State Park★★★★★★★★★★ 4.94 (36)1hYou rent a kayak or paddleboard with all gear included, paddle the salt marsh trails of Amelia Island with a guide who knows the wildlife and the water, spot birds and fish in their habitat, and spend the afternoon moving at your own pace through a landscape that feels untouched. The guides stay with you, the equipment is provided, and you leave knowing you've seen Florida the way it actually is.Is it for me?Book this if you want to paddle a real Florida salt marsh without arranging your own boat or worrying about navigation — the guides handle the route and the wildlife knowledge, so you just paddle and look around.Free cancellationfromUS$ 25View ›
Kayaking Jacksonville: Lofton Creek with Professional Guide
Kayaking Jacksonville: Lofton Creek with Professional Guide★★★★★★★★★★ 5.00 (37)2hKayak Lofton Creek near Jacksonville with a professional guide, paddling Northeast Florida's most popular kayak route for 2 hours. The guide teaches paddling technique and points out plants, trees and wildlife along the way. Kayak, paddle and life jacket are included; the trip suits all ages and fitness levels, with children welcome from age 2.Is it for me?Small groups and families work well here—the guide adjusts the pace and teaching to whoever shows up that day, so beginners and experienced paddlers paddle together without anyone feeling rushed or held back. Choose this if you want to paddle your own kayak and have someone who knows the creek point out what's worth seeing.Instant confirmationfromUS$ 51View ›
Amelia Island Floating Tiki Boat Cruise: BYOB with Captain
Amelia Island Floating Tiki Boat Cruise: BYOB with Captain★★★★★★★★★★ 4.85 (27)1h 30mA 90-minute private tiki boat cruise on Amelia Island's Intercoastal Waterway with a local captain, cooler stocked with ice and bottled water, and Bluetooth sound system included. You bring beverages and snacks; the boat handles the rest. Stops include the Amelia River marshes, Egan's Creek backwaters and possible dolphin sightings, with routes beginning and ending in the Fernandina Beach Historic District.Is it for me?Book this if you're traveling with a small group or friends who want control over the day—the boat is yours to set the tone, the captain handles navigation and wildlife knowledge, and you decide what to drink and how long to linger at each stop.Free cancellationTravelers' pickfromUS$ 86View ›
Downtown Jacksonville Tour: Historic Sites & Main Street Bridge
Downtown Jacksonville Tour: Historic Sites & Main Street Bridge★★★★★★★★★★ 4.95 (74)3hA half-day guided tour of Downtown Jacksonville covers the city's 1901 fire recovery, world-class architecture, memorials to veterans and fallen police, and the Treaty Oak—the oldest living thing in the city. A certified guide leads the route; audio headsets and hotel pickup are included, and you ride a luxury tuk tuk across the Main Street Bridge. Suitable for all fitness levels; children welcome from age 3.Is it for me?This is a shared group tour with a live guide, so you're moving with other travelers and following a set route and schedule—ideal if you want the history explained by someone who knows the city rather than reading plaques on your own. The three-hour length fits a morning or afternoon without eating up a full day.Free cancellationTravelers' pickKids −60%fromUS$ 114View ›
Amelia & Big Talbot: E-Bike Tour with Smart Helmets
Amelia & Big Talbot: E-Bike Tour with Smart Helmets★★★★★★★★★★ 4.92 (24)2h–3hYou’ll set off from Amelia Island with an electric bike and smart helmet that lets you chat easily with your group as you ride toward Big Talbot State Park. Expect quiet trails under live oaks, a breezy bridge crossing, maybe some sandy beach riding if tides allow, and time for local stops or snacks along the way — all at your own pace. It’s one of those days you’ll remember long after your shoes dry out.Free cancellationTravelers' pickfromUS$ 115View ›
Amelia Island: Self-Guided Arcimoto FUV Electric Island Ride
Amelia Island: Self-Guided Arcimoto FUV Electric Island Ride★★★★★★★★★★ 4.84 (82)1h 30mYou’ll zip around Amelia Island in an electric Arcimoto FUV, feeling the breeze as you pass historic lighthouses and centuries-old cemeteries. Cruise through American Beach’s soulful history and under Fort Clinch’s green tunnels — with your own playlist or just the hush of island air for company. It’s a day that feels both playful and quietly moving.Free cancellationTravelers' pickfrom · per groupUS$ 160View ›
Jacksonville Private Boat Tour: Daytime or Sunset, up to 6
Jacksonville Private Boat Tour: Daytime or Sunset, up to 6★★★★★★★★★★ 5.00 (50)2hA private 2-hour boat tour on Jacksonville's Saint Johns River for up to 6 passengers, departing daytime or at sunset, with a captain who personalizes the itinerary to your group. You'll see dolphins, birds and wildlife; tour waterfront homes and downtown Jacksonville landmarks including the Jaguars Stadium and USS Orleck; stop at a sandbar and float in a tube. Non-alcoholic drinks and snacks are included, and the captain tells stories for children on board.Is it for me?Book the daytime tour if you want to see wildlife at its most active and get the clearest views of the river and landmarks; choose the sunset departure if you prefer the light and atmosphere at the end of the day. Either way, the captain builds the route around what your group wants, so a family with young kids, a couple celebrating an anniversary, or friends looking for a specific wildlife sighting all get a different tour on the same boat.Free cancellationTravelers' pickfrom · per groupUS$ 345View ›
Private Guided Boat Tour Fernandina Beach: Wild Horses & History
Private Guided Boat Tour Fernandina Beach: Wild Horses & History★★★★★★★★★★ 4.95 (84)2hA private guided boat tour in Fernandina Beach for up to 6 passengers with a USCG certified captain who navigates Amelia Island, Cumberland Island and surrounding waters. The captain leads you past an 18th-century sugar plantation, points out wild horses roaming Cumberland Island's beaches, and shows you the exterior of a pre-Civil War fort — all in the same outing. Bottled water is included; the tour runs about 2 hours.Is it for me?Book this private charter if you want to adjust the route on the water to focus on wild horses, ruins, or wildlife—your captain steers based on what interests you most.Instant confirmationTravelers' pickfrom · per groupUS$ 350View ›
See all 28 tours →
Do you need help planning your next activity?