Heineken Experience Amsterdam: Brewery Tour & Rooftop Bar

Inside Amsterdam's First Heineken Brewery, Now a Rooftop Bar

You walk through the original Heineken brewery in Amsterdam's city centre, learning the brewing process and tasting history across 1.5 hours with 1-2 included beers. The combo ticket adds rooftop bar access with city views and a second drink. Arrive at your reserved time, bring ID, and expect crowds on Saturdays — weekday mornings are quieter.

Prices and availability checked: 2026-08-22

Is this one for you?Pick this if you want to understand how Heineken is made and taste it in the place where it all started, without arranging a separate brewery visit or figuring out the tasting yourself — the guide handles both. The rooftop add-on works if you also want a quiet bar with a view and time to sit down after the tour.

Step-by-step itinerary

• Arrive at Heineken Experience brewery
• Join guided tour in English
• Discover Heineken history and brewing process
• Learn about Heineken ingredients and brand
• Visit tasting room and enjoy 2 Heinekens
• Learn how to draught the perfect Heineken

The Experience

★★★★★★★★★★ 4.06 (987 reviews)

The moment you step into the old brewery building in central Amsterdam, you're standing in the place where Heineken stopped making beer in 1988 — the same year the company decided the city's demand had outgrown what this single location could produce. Now it's a guided walk through the company's history, the four natural ingredients that go into every bottle, and the actual brewing process, all housed in the original structure. The tour runs 1.5 hours and moves at a steady pace through different rooms, each one explaining a piece of how Heineken became what it is.

Your guide walks you through the tasting room and shows you how to pour and taste a Heineken properly — which sounds simple until someone explains the angle, the head, the temperature, and why it matters. You get 1 beer included with the standard Heineken Experience tour, and you're free to drink it while you learn or save it for after. The brewery also has partnerships with UEFA Champions League and James Bond, which means some rooms touch on that side of the brand, though the core of it is really about the beer itself and how it's made.

If you pick the combo ticket with rooftop access, the tour stays the same but afterwards you head upstairs to the rooftop bar and terrace — one of the few places in Amsterdam where you can see across the city from a height like that. The rooftop is also home to Heineken Studio, a space focused on brewing innovation and what the company is experimenting with next. With the rooftop option, you get 2 drinks total instead of 1, so you can have one during the tour and another up top while you're looking out over the canal belt and the rest of the city. The view is the kind of thing that makes you understand why people come back to Amsterdam.

Saturdays get crowded — the venue warns about it directly — so if you have flexibility, pick a weekday or arrive before noon. You'll need to bring a passport, driver's license, or ID card. Visitors under 18 can't do the beer tasting part of the tour, though they can still visit the rooftop bar if someone books that option. The building is wheelchair accessible, and if you want more beer beyond what's included, both the Best Dam Bar downstairs and the rooftop bar sell additional Heinekens.

What’s included

• Your visit includes a 1.5-hour guided tour in English (with the app available in 9 languages and tablets for rent) covering Heineken's history, the four natural ingredients, the brewing process, and a tasting room.
• You'll receive 1 beer with the standard tour or 2 beers if you choose the rooftop combo ticket.
• The combo option also grants access to the rooftop bar and terrace, where you can explore Heineken Studio and take in views across Amsterdam.
• Additional beers can be purchased at both the Best Dam Bar and the rooftop bar if you want more.

Good to know

Easy physical levelWheelchair accessibleAccessible transportStroller friendlyPublic transport nearby

Operated by Heineken Experience

Traveler reviews

4.06★★★★★★★★★★

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Top questions

How long is the Heineken Experience tour?

The guided tour takes 1.5 hours and covers the brewery's history, brewing process, ingredients, and tasting room.

What's included with each ticket option?

The standard tour includes 1 Heineken beer. The combo ticket (tour + rooftop) includes 2 beers total. The rooftop-only ticket includes 2 beers but skips the brewery tour.

Can I visit if I'm under 18?

Visitors under 18 cannot participate in the beer tasting or tour. They are not permitted to do the Heineken Experience.

Is the rooftop bar worth the extra cost?

The rooftop offers one of Amsterdam's best city views and includes a second drink, plus access to Heineken Studio. Whether it's worth it depends on whether you want the extra time and the view.

What should I bring?

Bring a valid passport, driver's license, or ID card. You'll need it to enter.

How busy does it get?

Saturdays are very crowded. If possible, visit on a weekday or arrive before noon to avoid long waits.

Is the brewery wheelchair accessible?

Yes, the building is wheelchair accessible and transportation options nearby are also wheelchair accessible.

Can I buy more beer beyond what's included?

Yes. Additional beers are available for purchase at the Best Dam Bar downstairs and at the rooftop bar.