Amsterdam: Heineken Experience & Hop-On Hop-Off Bus 24h

The Brewery Without the Queue, Plus a Day on Amsterdam's Best Routes

You get fast-track entry to the Heineken Experience brewery tour with one free drink included; 24 hours of unlimited hop-on hop-off bus rides across 10 Amsterdam landmarks and neighborhoods; audio guides in 18 languages; and an air-conditioned coach with a glass roof. No lines, no fixed schedule, no figuring out the tram system.

Step-by-step itinerary

• Purchase 24-hour hop-on bus ticket
• Board bus at Central Station East
• Visit National Maritime Museum
• See World of Gassan Diamond Museum
• Stop at Royal Theater Carré
• Explore Waterlooplein Jewish Cultural Quarter
• Enter Heineken Experience brewery tour
• Tour Museum District
• Visit Leidseplein and Vondelpark
• Explore Jordaan and Westerpark

The Experience

You're standing in the Waterlooplein Market on a Saturday morning, and a local vendor notices you squinting at a map. She points across the canal and says something in Dutch you don't catch, but her hand gesture is clear: the brewery is that way, and yeah, the line gets long. That's the moment the Heineken Experience makes sense — you skip the queue entirely, walk straight in, and spend 90 minutes learning how the beer actually gets made instead of standing outside wondering if it's worth the wait. The self-guided tour moves at your pace through the former brewery building, and at the end there's a free drink waiting at the bar, which tastes better when you haven't spent an hour in line to earn it.

The hop-on hop-off bus is the other half of the day, and it's the part that lets you see Amsterdam without pretending you know where you're going. The route has 10 stops — Central Station, the National Maritime Museum, the Diamond Museum, Waterlooplein, the Heineken Experience itself, Museumdistrict, Vondelpark, Leidseplein, Jordaan, and Westerpark — and you can jump off at any of them, spend as long as you want, and catch the next bus when you're ready. The coach has a glass roof, so even on a gray Amsterdam day you're getting the view of the Canal Belt's slim merchant houses and the Golden Age architecture without craning your neck out a window. Audio guides work in 18 languages, and the whole thing is air-conditioned, which matters more than you'd think when you're packed in with other travelers on a warm afternoon.

The ticket is valid for 24 hours from when you first use it, so you're not locked into a single day of running around. If you board in the morning and do the brewery in the afternoon, you can pick it back up the next morning and finish the route you didn't get to. The bus is wheelchair accessible if you can enter and exit independently, and there's no time pressure — you move through the Heineken Experience on your own schedule, not herded along with a group.

What’s included

• 24-hour hop-on hop-off bus ticket with unlimited rides across 10 stops.
• 90-minute self-guided Heineken Experience tour with fast-track entry.
• one free drink (beer or soft drinks) at the Heineken Bar.
• air-conditioned coach with glass roof and audio guides in 18 languages.
• access to all 10 neighborhoods and landmarks on the route including Vondelpark, Jordaan, Waterlooplein Market, and the National Maritime Museum.

Good to know

Easy physical levelWheelchair accessibleStroller friendlyPets welcomePublic transport nearbyNot for pregnant travelersNot for heart conditions

Operated by Tours & Tickets

Is this one for you?Pick this if you want to see Amsterdam's main sights without renting a bike or learning the tram routes, and you'd rather skip the brewery queue — the combined ticket removes three separate bookings and gives you the flexibility to hop off wherever the city catches your attention.

Top questions

How long is the Heineken Experience tour?

The self-guided tour takes 90 minutes. You move through at your own pace and can spend longer at exhibits that interest you.

Can I use the bus ticket on different days?

Yes. The 24-hour ticket starts when you first board, so you can use it across two calendar days if you board late in the day.

What's included in the free drink at Heineken?

One drink of your choice — beer or soft drinks — at the Heineken Bar, included with the Experience tour.

How many stops does the hop-on hop-off route have?

Ten stops: Central Station East, Passenger Terminal Amsterdam, National Maritime Museum, World of Gassan/Diamond Museum, Royal Theater Carré, Waterlooplein, Heineken Experience, Museumdistrict, Vondelpark/Leidseplein, and Jordaan/Westerpark.

Is the bus accessible for wheelchair users?

The bus is wheelchair accessible, but you must be able to enter and exit independently. Service animals are allowed.

What languages are the audio guides available in?

Audio guides are available in 18 different languages on the hop-on hop-off bus.

Can children ride the bus?

Yes. Infants and small children can ride in a pram or stroller. There's no age restriction for the bus or the Heineken Experience.