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Top Things to Do in Ehime Prefecture

We compared all 17 experiences in Ehime Prefecture so you can choose in minutes: real prices, verified reviews and our editorial picks.

★5.0 17 experiences from JP¥ 5,200 ✓Free cancellation on most experiences

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Must-do experiences

Matsuyama walking tour with sake label making at Dogo brewery
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Most booked
Matsuyama walking tour with sake label making at Dogo breweryWalk from Dogo Onsen Station through Matsuyama shrines and temples, then design your own sake label at Minakuchi Shuzo.
3 reviews
5.00★
Duration
2h 30m
Every day
14:00
Live guide ENFree cancellationfromJP¥ 12,000per person
Matcha tea ceremony in Matsuyama Castle: Whisk your own
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★Top rated
Matcha tea ceremony in Matsuyama Castle: Whisk your ownWhisk matcha in Matsuyama Castle's Ninomaru Garden tea room with an English-speaking instructor who guides you through the traditional ceremony and serves seasonal sweets.
2 reviews
5.00★
Duration
50m
start times · Mon–Fri
5
Live guide ENFree cancellationfromJP¥ 10,000per person
Matsuyama Walking Tour: Customized Half-Day with Licensed Guide
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Best value
Matsuyama Walking Tour: Customized Half-Day with Licensed GuideA government-licensed English-speaking guide customizes your Matsuyama tour, visiting two to four sites including Dogo Onsen and Matsuyama Castle.
2 reviews
5.00★
Duration
4h–6h
start times · Every day
9
Live guide EN · JAHotel pickupFree cancellationfromJP¥ 14,000per person

Recommended (7)

Matsuyama Castle walk with Okaido shopping: 2.5 hours
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Matsuyama Castle walk with Okaido shopping: 2.5 hours
1 review
5.00★
Duration
2h 30m
fromJP¥ 12,000per person
Matsuyama Private Tour: Castle, Onsen & Temple Guide
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Matsuyama Private Tour: Castle, Onsen & Temple Guide
Duration
6h
start times · Every day
8
fromJP¥ 97,500per group
Matsuyama Private Tour: 8-hour Castle and Onsen Day
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Matsuyama Private Tour: 8-hour Castle and Onsen Day
Duration
8h
start times · Every day
8
fromJP¥ 79,500per person
Dogo Beer Tasting Matsuyama: Six Varieties with Guide
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Dogo Beer Tasting Matsuyama: Six Varieties with Guide
Duration
1h
start times · Mon, Tue, Fri and Sat
2
fromJP¥ 20,000per person
Matsuyama Private Car Tour: Custom Itinerary with Guide
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Matsuyama Private Car Tour: Custom Itinerary with Guide
Duration
6h
start times · Every day
10
fromJP¥ 52,950per person
Matsuyama & Dogo Onsen tour with local guide: Customizable stops
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Matsuyama & Dogo Onsen tour with local guide: Customizable stops
Duration
6h
start times · Every day
10
fromJP¥ 16,500per person
English Haiku Class in Matsuyama: Compose & Share Poetry
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English Haiku Class in Matsuyama: Compose & Share Poetry
Duration
4h 25m
Sat
12:30
fromJP¥ 30,000per person

More options (7)

Cooking Lesson: Matsuyama Castle Town Local Cuisine
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Cooking Lesson: Matsuyama Castle Town Local CuisineLearn to cook Matsuyama Tai-meshi and traditional Ehime dishes in a hands-on class at the foot of Matsuyama Castle with an English-speaking instructor.
Duration
1h 30m
Every dayLive guide ENFree cancellationfromJP¥ 30,000per person
Unomachi Tour: Meiji School & Lunch in Historic Town
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Unomachi Tour: Meiji School & Lunch in Historic TownPrivate guided tour of Unomachi, Ehime Prefecture, with a Meiji-era classroom experience, museum visit and lunch at a converted sake shop.
Duration
2h 15m
Tue, Fri, Sat and Sun
10:30
Live guide JAFree cancellationfromJP¥ 5,200per person
English Haiku Experience at Matsuyama Castle: Compose Poetry
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Travelers' pick
English Haiku Experience at Matsuyama Castle: Compose PoetryCompose English-language haiku at Matsuyama Castle with a live instructor, then walk the castle grounds and share poems in a workshop. Includes ropeway.
Duration
4h 25m
Mon
12:30
Live guide ENFree cancellationfromJP¥ 30,000per person
Uchiko Town Tea Ceremony Charcoal Kiln Tour with Coffee
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Uchiko Town Tea Ceremony Charcoal Kiln Tour with CoffeeVisit a working charcoal kiln in Uchiko Town's mountains where the craftsman shows how tea-ceremony charcoal is made.
Duration
3h 30m
Mon–FriLive guide EN · FRfromJP¥ 40,000per person
Haiku Writing Class at Ishiteji Temple, Matsuyama
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Haiku Writing Class at Ishiteji Temple, MatsuyamaWrite haiku on a pilgrimage walk to Ishiteji Temple in Matsuyama wearing authentic pilgrim attire, then workshop your poems with an English instructor at the Shiki Museum.
Duration
3h 50m
Fri
12:30
Live guide ENFree cancellationfromJP¥ 40,000per person
English Haiku Workshop in Matsuyama: Compose & Share Poetry
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English Haiku Workshop in Matsuyama: Compose & Share PoetrySpend an afternoon composing English-language haiku in Matsuyama, the haiku capital, guided by a local instructor through the Shiki Museum and a historic.
Duration
4h 40m
Thu
12:00
Live guide ENFree cancellationfromJP¥ 20,000per person
Cook Matsuyama tai-meshi & matcha sweets in Ehime
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Cook Matsuyama tai-meshi & matcha sweets in EhimeMake three Matsuyama dishes in 90 minutes with an English-speaking chef: sea bream rice, soy sauce mochi and matcha tea ceremony, aprons provided, children welcome from age 3.
Duration
1h 30m
Every dayLive guide ENFree cancellationfromJP¥ 25,000per person

Ehime Prefecture at a glance ✓ 2026-11-03

  • Most booked: Matsuyama walking tour with sake label making at Dogo brewery, JP¥ 12,000 (2h 30m, 5.00★ · 3).
  • Top rated: Matcha tea ceremony in Matsuyama Castle: Whisk your own, JP¥ 10,000 (50m, 5.00★ · 2).
  • Best value: Matsuyama Walking Tour: Customized Half-Day with Licensed Guide, JP¥ 14,000 (4h–6h, 5.00★ · 2).

Of the 17 experiences: 16 with free cancellation, 10 with instant confirmation, 3 with hotel pickup and 1 bookable last-minute.

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