Dogo Beer Tasting Matsuyama: Six Varieties with Guide

Six Dogo Beer varieties, each one explained by someone who makes them

A one-hour tasting at a Matsuyama brewery where you sample six varieties of Dogo Beer, a local craft brand inspired by the Dogo Onsen area, with a guide walking you through the aromas, flavors and brewing story of each one. Non-drinkers can opt for a soft drink and original merchandise instead. Both plans include a souvenir to take home.

The experience

Dogo Beer is a craft brewery brand rooted in Matsuyama's connection to the historic Dogo Onsen area, and this tasting lets you taste that story directly. You'll sample six different varieties back-to-back, comparing how each one looks, smells and tastes, while a staff member explains what sets them apart: the brewing method, the ingredients, the inspiration behind each design. The guide speaks English or Japanese, so the details land clearly. The whole thing takes about an hour in a relaxed setting, which means you're not rushing through the comparisons.

At the start, you choose which plan suits you: beer lovers go for the full tasting of all six varieties. Non-drinkers select a soft drink instead and still get the same introduction to the brewery's story and an original souvenir. Either way, you leave with merchandise: a real takeaway from the experience, not just a memory. The brewery sits near public transportation, so getting there doesn't require a rental car or a guide to navigate the city first.

What’s included

• Tasting of six varieties of Dogo Beer (or a soft drink if you choose the non-alcoholic plan).
• introduction to the characteristics, aromas and brewing styles of each beer from a live guide.
• one original merchandise item as a souvenir.

Before you book

Days and timesMonday, Tuesday, Friday and SaturdayDepartures at 10:00 and 13:00

AgesAdult (20 and older) · Under 20: can't be booked

GroupUp to 10

Live guideEnglish and Japanese

Meeting point and pickupNo hotel pickup: you go to the meeting point. Ends back at the starting point.

Cancellation and refundsFree cancellation up to 24 h before the start. After that, no refund.

Prices and times updated 6 days ago

Good to know

Moderate physical effortPublic transport nearbyNot recommended during pregnancyNot recommended with heart problemsNot recommended with back problems

Operated by Yummy Guide

Is this one for you?Book this if you want to taste local beer culture with someone who knows the story behind each brew, or if you're traveling with non-drinkers who'd rather sample a soft drink and still be part of the experience. The one-hour format fits easily into a morning or afternoon in Matsuyama without eating up your whole day.

Top questions

What languages is the tour guided in?

Live guide in English and Japanese.

What exactly are the six Dogo Beer varieties I'll taste?

The tasting covers six different Dogo Beer varieties, each one showcasing distinct aromas, flavors, colors and brewing styles that reflect the brewery's local heritage and connection to the Dogo Onsen region. The guide walks through what makes each one unique during the tasting itself.

Can I do this tasting if I don't drink alcohol?

Yes. If you choose the non-alcoholic plan at booking, you'll enjoy a soft drink instead of beer, receive the same introduction to Dogo Beer's history and brewing tradition from the staff, and take home an original souvenir just like the beer-tasting guests do.

How long does the whole experience take?

The tasting runs about one hour from start to finish, leaving time to sample each variety, hear the brewing story, and ask questions without feeling rushed.

Is there a minimum age requirement?

Yes, you must be at least 20 years old to participate in this tasting experience.

How do I get to the brewery?

Public transportation options are available nearby the brewery, so you can reach it without arranging a private transfer. Transportation to and from the brewery is not included in the standard booking, though you can add it as an option at checkout if needed.