Seven Mile Beach & Rick's Café tour from Montego Bay

Swim at Seven Mile Beach, then watch the sunset from Rick's Café cliffs

A full-day guided tour from Montego Bay to Negril combines Seven Mile Beach, a local craft market shopping stop, and Rick's Café on the cliffs. You swim and relax on the sand, browse handmade Jamaican goods, then finish at the legendary café where cliff divers jump and reggae plays as the sun sets over the Caribbean.

Step-by-step itinerary

Stops and time spent at each

1. Seven Mile Beach2h
2. Rick's Café2h

Negril beach, shopping, and Rick's Café

• Drive from Montego Bay to Negril
• Relax and swim at Seven Mile Beach
• Shop at local craft markets
• Visit Rick's Café for cliff diving and sunset
• Return to Montego Bay

The experience

The drive west from Montego Bay takes you through small towns and countryside before you reach Seven Mile Beach, Negril's most famous stretch of sand. The water here stays calm and shallow, and the beach itself rarely feels crowded. You get time to swim, walk the shore, or sit with a drink at one of the beachfront bars. The pace is yours to set.

After the beach, there's a complimentary stop at local craft markets and souvenir shops where you can pick up handmade items, Blue Mountain Coffee, rum, and other Jamaican goods to take home. Then comes Rick's Café, the landmark that anchors the day. Perched on rugged cliffs above the sea, it's known for cliff diving, live reggae music, and unobstructed sunset views. Whether you jump in yourself or watch others dive, the energy there is hard to miss. As the light fades, you sit with a cold drink and watch the water change color.

The tour runs four to five hours total. You travel in an air-conditioned vehicle with WiFi and bottled water on board, and your guide speaks English throughout. The return to Montego Bay happens after sunset, so plan for an evening arrival.

What’s included

• Private transportation from Montego Bay.
• air-conditioned vehicle with WiFi on board.
• bottled water.
• live English-speaking guide throughout the day.

Before you book

Days and timesEvery day

GroupPrivate

Live guideEnglish

Audio guideEnglish

Meeting point and pickupHotel pickup included.

Cancellation and refundsFree cancellation up to 24 h before the start. After that, no refund.

Prices and times updated 15 days ago

Good to know

Low physical effortInfant seats availablePets welcomePublic transport nearby

Operated by Turbo Tours JA

Is this one for you?Choose this guided tour if you want to follow a set itinerary and commentary in English. Pick the self-guided option or private guide if you prefer to explore at your own pace or need a different language.

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Top questions

What is Seven Mile Beach actually like when you get there?

Seven Mile Beach is Negril's most famous stretch, known for soft white sand, calm turquoise water, and a relaxed vibe. The water stays shallow and gentle, and the beach itself tends to feel peaceful rather than packed. You have time to swim, walk, or sit at a beachfront bar.

Can you eat lunch on this tour?

Lunch and drinks are available to purchase at Seven Mile Beach and Rick's Café, but they are not included in the tour price. You bring cash if you want to order food or drinks at either stop.

What happens at Rick's Café?

Rick's Café sits on cliffs above the Caribbean and is famous for cliff diving, live reggae music, and sunset views. You can jump off the cliffs yourself if you want to, or simply watch others dive and enjoy a drink as the sun sets over the water.

How does the shopping stop work?

The tour includes a complimentary stop at local craft markets and souvenir shops where you can browse handmade items, jewelry, Blue Mountain Coffee, rum, and other Jamaican goods. It's a free stop with no obligation to buy.

What should I bring for this tour?

Bring a swimsuit, towel, sunscreen, a change of clothes, and cash for tips or souvenirs. Water shoes are optional. A waterproof camera is useful if you plan to jump at Rick's or swim at the beach.