Negril Seven Mile Beach Day Trip & Rick’s Café Sunset from Montego Bay

Summary

Family-Friendly Negril Excursion with Water Activities & Cliff Views

Experience Negril’s legendary Seven Mile Beach with plenty of time for swimming or water sports, then watch cliff divers and sunset views at Rick’s Café. This tour includes round-trip transport from Montego Bay hotels so you can relax and enjoy every moment without worrying about logistics.

What’s the experience like?

We rolled down the windows as we left Montego Bay, letting in that warm breeze mixed with a hint of salt. Our driver chatted about local music on the radio, pointing out roadside fruit stands stacked with mangoes and ackee. By the time we reached Negril’s Seven Mile Beach, the sand was already warm underfoot—soft enough to sink your toes in. Some families set up umbrellas while others headed straight for the water; I could hear kids laughing over the sound of jet skis zipping by.

I tried paddle boarding for the first time—wobbly at first, but after a few tries, I managed to stay upright long enough to spot tiny fish darting beneath me. The beach had this easygoing rhythm: vendors selling patties, reggae playing somewhere in the distance, and locals offering fresh coconut water right from the shell. Our guide told us which spots were best for swimming versus snorkeling, and even helped us find a shady patch when the sun got strong around midday.

Later in the afternoon, we made our way to Rick’s Café. The place buzzed with energy—people cheering as someone took a daring leap off the cliff into clear blue water below. I stuck to watching (for now), but couldn’t resist snapping photos of that view: orange-pink sky melting into sea. As sunset hit, everyone seemed to pause for a moment—just soaking it all in before heading back toward Montego Bay with sandy feet and sun-tired smiles.

Step-by-step itinerary

Day 1 — Beach and Cliff Jumping

• Relax at Seven Mile Beach
• Watch sunset and jump at Rick's Café

Top questions

How long is the drive from Montego Bay to Negril?

The drive usually takes about 1.5 hours each way, depending on traffic and weather conditions along the coast.

Are there activities for kids on this tour?

Yes, Seven Mile Beach is great for families—kids can swim or play in the sand, and there are both motorized and non-motorized water sports available.

Is it safe to jump off the cliffs at Rick’s Café?

Cliff jumping is popular at Rick’s Café but always optional; there are lifeguards present and safety rules posted if you decide to try it.

What should I bring for this Negril day trip?

Packing swimwear, sunscreen, a towel, and some cash for snacks or drinks is a good idea. Your transport will be air-conditioned for comfort.

What’s included

Your day comes with pickup and drop-off right from your Montego Bay hotel or Airbnb in an air-conditioned vehicle, plus all ages are welcome—even infants can ride comfortably thanks to available prams or infant seats. And when you’re ready to explore or just relax by the sea, everything’s taken care of so you can focus on enjoying Negril’s best spots without any hassle.