Rick's Café & Seven Mile Beach tour from Montego Bay

Spend a morning on Jamaica's most famous beach, then watch the sunset from a clifftop café.

A six-hour round-trip tour from Montego Bay to Negril includes transportation to Seven Mile Beach and Rick's Café, with time to swim, relax or try water sports at the beach before heading to the cliff-side café for sunset views. Your driver provides brief history along the way, and the tour suits all fitness levels.

Step-by-step itinerary

Visit Seven Mile Beach and Rick's Café

• Travel from Montego Bay to Negril
• Relax on Seven Mile Beach
• Enjoy optional water sports
• Drive to Rick's Café
• Watch or join cliff jumping
• View island sunset at Rick's Café

The experience

The tour picks you up in Montego Bay and drives you to Seven Mile Beach in Negril, where you'll have time to swim, sunbathe on the white sand or book water sports activities on your own. The beach is the draw here: long, open and busy enough that you're never alone but never crowded in the way a small cove would be. Your driver shares some history of the area as you travel between stops.

After the beach, you head to Rick's Café, the world-renowned spot perched on Negril's cliffs. The café is known for cliff jumping. You can watch other visitors leap into the water below, or jump yourself if you want to. The main event is the sunset, which you'll see uninterrupted from the water's edge. Food and drinks at both locations are at your own expense, so budget accordingly if you plan to eat or drink there.

Transportation is round-trip in an air-conditioned vehicle with a professional driver, and all taxes and fees are included in the price. The full six hours includes travel time from Montego Bay, so plan for roughly two to three hours at the beach and another hour or so at Rick's Café, depending on traffic and how the day flows.

What’s included

• Round-trip transportation from Montego Bay.
• air-conditioned vehicle.
• professional driver.
• all fees and taxes.

Options for this experience

3 options

Rick's Cafe and 7 Mile Beach tourUp to 14 people · Guide in English · 12:00Margaritaville on 7 Mile Beach: Spend a lively day at Margaritaville on the famous Seven Mile Beach, with white-sand relaxation and great food and drinks. Rick's Cafe: Rick's Cafe delivers an unforgettable cliff-jumping experience, with breathtaking ocean views, great music, tasty food and drinks. From Montego Bay. Pickup is available from hotels in Montego Bay, Lucea and Green Island. Duration: 6 hours. Minivan. All fees included. Pickup is included.

Bamboo raft, 7 Mile Beach and Rick's CafeUp to 15 people · Guide in English · 11:007 Mile Beach at Margaritaville: Spend a lively day at Margaritaville on Seven Mile Beach, with white-sand relaxation, great food and drinks. Bamboo rafting experience: Drift down the calm Great River on a bamboo raft, surrounded by lush tropical scenery, and treat yourself to a refreshing limestone soak. Duration: 6 hours. Minivan. All fees included. Pickup is included.

Rick's Cafe and 7 Mile Beach special offerUp to 15 people · Guide in English · 11:00For groups of fewer than 4 people. Duration: 6 hours. Minivan. All fees included. Pickup is included.

You'll see the exact price of each option when you check availability.See dates and prices

Before you book

Days and timesEvery dayDepartures at 11:00 and 12:00

Book up to6h before

AgesAdult (12 to 85 years) · Child (3 to 11 years) · Under 3: can't be booked

GroupUp to 30

Live guideEnglish

Audio guideSpanish, French, German and Italian

Meeting point and pickupHotel pickup included.

Cancellation and refundsFree cancellation up to 24 h before the start. After that, no refund.

Prices and times updated today

Good to know

Low physical effortPets welcomePublic transport nearby

Operated by Pryceless Jamaican Tours LLC.

Is this one for you?Choose this tour if you want a full day combining beach time and a specific landmark, with the logistics handled by one driver. The fixed route and timing mean you're not arranging separate transport to each spot. Everything is coordinated in one booking.

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Top questions

Can children come?

Yes. Ticket types: Child (3 to 11 years). Children under 3 can't be included in the booking.

What's the drive time from Montego Bay to Seven Mile Beach?

The tour is six hours round-trip total, which includes travel time both ways. Most of that time is split between the beach and Rick's Café, with the drive itself taking up the remainder.

Can I do water sports at Seven Mile Beach on this tour?

Yes, water sports are available at Seven Mile Beach, but they're at your own expense and not included in the tour price. You arrange and pay for them directly at the beach.

What exactly happens at Rick's Café?

Rick's Café sits on a cliff overlooking the water. You can watch other visitors cliff jump, jump yourself if you're comfortable, and stay for the sunset. Food and drinks are available but cost extra.

Is there a guide who talks during the tour, or just a driver?

You have a professional driver who shares brief history of the area as you travel between the beach and the café. The tour is not a full narrated sightseeing experience.