São Paulo Private Tour With Fruit Tasting: 5 Hours

The Municipal Market's stained glass windows depict food production across 55 panels of neoclassical Gothic.

A private 5-hour tour of São Paulo with a live guide in English, Spanish or Portuguese, including hotel or airport pickup and air-conditioned transportation. The itinerary covers Ibirapuera Park, Paulista Avenue, the São Paulo Museum of Art, the Municipal Theater, Sé Cathedral, the historic center and a fruit tasting at the Municipal Market. The route and timing adjust to your preference.

Step-by-step itinerary

Explore São Paulo's landmarks and culture

• Visit Parish of the Saint of Brazil
• Walk along Paulista Avenue
• Pass by São Paulo Museum of Art
• Explore Batman Alley graffiti gallery
• Pass through Historic Center of São Paulo
• Visit Sé Cathedral
• Pass by São Paulo Municipal Theater
• Visit Paulistano Municipal Market
• Relax at Ibirapuera Park
• Visit Museum of Contemporary Art

The Experience

Your guide picks you up from your hotel or GRU Airport and drives you through São Paulo in a private air-conditioned vehicle. The tour moves through the city's main landmarks — Ibirapuera Park with its museums and monuments, the cultural spine of Paulista Avenue, the São Paulo Museum of Art with its iconic glass and concrete structure, and the historic center where the city was founded in 1554. You'll see the Municipal Theater, inspired by the Paris Opera House and site of Brazil's 1922 Modernist Week, and the Sé Cathedral, one of the oldest monuments in the city.

The fruit tasting happens at the Paulistano Municipal Market, known as Mercadão. The neoclassical building with Gothic touches holds 55 stained glass windows depicting various aspects of food production. Beyond the architecture, the market is central to São Paulo's traditional gastronomy, offering a range of fresh fruits, snacks and appetizers. This is where locals shop and eat, not a tourist stand.

The route is flexible — your guide adjusts stops, timing and the order of attractions based on what interests you most. All transportation, fees and taxes are included. The vehicle is wheelchair accessible, and the tour suits all fitness levels.

What’s included

• Private air-conditioned vehicle with driver.
• live guide in English, Spanish or Portuguese.
• fruit tasting at the Municipal Market.
• all fees and taxes.
• hotel or airport pickup from GRU.

Good to know

Easy physical levelWheelchair accessibleAccessible transportStroller friendlyInfant seats availablePets welcomePublic transport nearby

Operated by UpperTour SP

Is this one for you?Pick airport pickup to start exploring immediately upon arrival, or hotel pickup if you're already settled—either way, you get a private vehicle and five hours to shape your own itinerary instead of following a group's fixed route.

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Top questions

What is Ibirapuera Park and what can I see there?

Ibirapuera Park is one of São Paulo's main leisure areas, built for the city's 400th anniversary on what was once marshy land. It spans over 1.6 km² and holds the Modern Art Museum, the Afro Brazil Museum, the Oca contemporary art space, the Ibirapuera Auditorium, the Bienal Foundation, the Japanese Pavilion, and the Planetarium, along with three interconnected lakes, the Monument to the Flags and the Obelisk.

What is the Paulista Avenue known for?

Paulista Avenue is a symbol of São Paulo and one of its main cultural landmarks. It hosts theaters, cinemas, museums, cultural centers, shopping centers, craft fairs and street artists' performances, and is famous for its business district and dedicated cycle lane.

Can I arrange pickup from the airport?

Yes, you can choose airport pickup from GRU Airport as part of your booking, or arrange pickup from your hotel in São Paulo instead.

What language does the guide speak?

Your guide speaks English, Spanish or Portuguese, and you select the language when you book.

Is the tour wheelchair accessible?

Yes, the vehicle is wheelchair accessible, all areas and surfaces on the tour are wheelchair accessible, and specialized infant seats are available if needed.