Barcelona: White Rabbit Immersive Art Experience & VR

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Free cancellationExcellent quality

1/9

Duration1h

Mobile ticketAccepted

Ten rooms of Barcelona art you step inside instead of walk past

You move through 10 interactive art rooms created by local artists, experiencing Barcelona through 360° screens, VR, infinity mirrors, and AI installations instead of looking at it from a distance. Entry is flex-time—you choose when to arrive during opening hours—and includes access to the OFF-SHOP with local coffee and gifts. The whole visit takes as long as you want it to, and the space is two minutes from Casa Batlló on Passeig de Gràcia.

Step-by-step itinerary

Explore immersive art in Barcelona

Walk to White Rabbit near Casa Batlló
Discover 10 immersive art installations
Experience virtual reality and 360° screens
Visit the largest infinity room in Barcelona
Shop exclusive gifts and enjoy local treats

The Experience

You walk into a room and the walls start moving. Not in a dizzy way—in a way that makes you stop and look twice, because your brain is trying to figure out if the architecture is actually shifting or if the 360-degree screen around you is doing the work. That's the first room at White Rabbit, and it's the moment you realize this isn't a museum where you stand in front of things. You're inside the art, and it's designed by Catalan artists who know Barcelona in a way that guidebooks don't teach.

The space sits on Passeig de Gràcia, a two-minute walk from Casa Batlló, and it's split into ten installations that move between different kinds of immersion. There's a VR cube where you relive local legends—Sant Jordi, the castellers (human towers), the correfoc (fire-running festival)—and then you step out into rooms built around infinity mirrors, artificial intelligence, and screens that wrap around you. One room is just the largest infinity room in Barcelona, which sounds simple until you're standing in it and can't tell where the space ends. The pacing isn't rushed; you move through at your own speed, and the flex-time ticket means you pick when you arrive during opening hours instead of booking a specific slot.

What lands differently here is that the installations aren't trying to explain Barcelona to you—they're showing you what locals actually care about. The Gaudí-style trencadís (broken tile mosaic) room, the virtual reality that pulls you into Catalan culture, the small cultural references buried in each space. It's the kind of place where you laugh at something unexpected, then realize you've learned something about the city that you wouldn't have caught on a standard tour. The OFF-SHOP at the end has local coffee, ice cream, and gifts, so you can sit with what you've just seen before you leave.

The whole experience is wheelchair accessible, and you can bring a stroller or service animal. Last entry is at 7 p.m., so you can fit it into an afternoon or slip in on an evening when you've got a couple of hours free. It's the kind of thing that works whether you're visiting Barcelona for the first time or you live there and want to see your own city differently.

What’s included

Your ticket includes access to all 10 immersive art installations created by local Catalan artists, entry to the OFF-SHOP where you can buy specialty coffee, ice cream, and exclusive local gifts, and flex-time entry so you can arrive at any point during opening hours on your chosen day. The entire venue is wheelchair accessible, and you can bring a stroller or service animal.

Good to know

Easy physical levelWheelchair accessibleAccessible transportStroller friendlyPets welcomePublic transport nearby

Operated by White Rabbit: The Immersive Experience of Barcelona

Is this one for you?Right for anyone who wants to see Barcelona the way locals do rather than the way postcards show it—the flex-time entry means you fit it into your schedule without booking a specific time, and the 10 interactive rooms work for solo travelers, families, and groups of any size.