Seoul Private Tour: Customize Your Day, Three to Five Sites
You choose the sites, the pace, and when to eat. The driver handles the rest.
A fully customizable private tour of Seoul where you pick the sites and the order, with a driver and guide included for a 9-hour day starting at 9:30am from your hotel. The tour covers three to five attractions depending on distance and your stops for meals. Entrance fees and food are paid separately on the day. A guide speaks English or Chinese, and the price is fixed per group up to 15 people.
Step-by-step itinerary
Customizable private tour in Seoul
- Pick up from lodging at 9:30am
- Visit Gyeongbokgung Palace and museums
- Explore Bukchon Hanok Village
- Lunch at Insadong with traditional Korean food
- Shop and eat at Gwangjang Market
- Visit Namsan Tower for panoramic views
- Drop off at lodging around 6:30pm
What’s included
- Hotel pickup and drop-off within Seoul.
- private vehicle transport for the full 9-hour day.
- driver and guide speaking English or Chinese.
- all taxes and fuel charges.
Times
- Every day 09:30
Before you book
Operated by This is KOREA!
Prices and times updated 3 days ago
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The experience
The day starts with pickup from your accommodation at 9:30am, then you head to whichever sites matter to you. Gyeongbokgung Palace (the oldest and grandest of Seoul's five palaces, built in 1395) holds the Main Throne Hall where state ceremonies took place, plus the National Folk Museum and the Gyeonghoeru Pavilion overlooking water. Bukchon Hanok Village strings together narrow alleys of beautifully restored traditional Korean houses, with cultural centers offering hands-on experiences in calligraphy and tea ceremony, and elevated spots for photos of the old architecture against the modern skyline. Namsan Tower sits on a hill with 360-degree views of the city, reachable by cable car, and Insadong Street sells traditional goods and serves authentic Korean lunch (kimchi stew, bibimbap, cold noodles) for 12,000 to 15,000 KRW paid on site. Gwangjang Market buzzes with food stalls, textile shops, and dried seafood vendors. You pick which ones fit your interests and how long to spend at each.
The Seoul area is extensive, so realistic planning matters: attractions several hours apart in opposite directions won't both fit on the same day. Depending on which sites you choose and the driving distance between them, you'll have time for three to five stops, plus one or two meal breaks. The day ends around 6:30pm with drop-off at your hotel. Start and end times are flexible as long as the touring day stays 9 hours long. If you want to venture into the Gyeonggi area (Nami Island or the DMZ), that's possible too, though a distance charge of roughly $50 to $80 applies.
Your guide speaks English or Chinese and travels with you the whole day. All taxes, fuel and vehicle transport are included. Meals, entrance fees and tips are separate. The price is fixed per group, and the tour accommodates up to 15 people per booking.
Is this one for you?If you speak English or Chinese and want to move at your own pace without a fixed itinerary, this tour lets you pick the sites and the timing. The guide travels with you the whole day, so you're not navigating or driving yourself. You just decide where to go and when to eat.
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Top questions
What languages is the tour guided in?
Live guide in English and Chinese.
Can children come?
Yes. Ticket types: Infant (under 3): free.
What is Gyeongbokgung Palace like when you visit it?
Gyeongbokgung Palace is the oldest and grandest of Seoul's five palaces, built in 1395. Inside you'll see the Main Throne Hall where the king held ceremonies and state affairs, the National Folk Museum showcasing traditional Korean life, the Gyeonghoeru Pavilion elevated over water where state banquets took place, and the Hyangwonjeong Pavilion on an artificial island in a pond.
How many sites can I realistically fit into one day?
You'll have time for three to five sites depending on how far apart they are and how long you spend at each. The Seoul area is extensive, and attractions in opposite directions aren't compatible on the same day. You also get one or two meal stops built into the 9-hour day.
What's included in the tour price and what do I pay separately?
The tour price includes the driver, guide, hotel pickup and drop-off, all taxes and fuel. You pay separately for entrance fees to any sites you visit and for meals. Lunch at Insadong or Gwangjang Market typically costs 12,000 to 15,000 KRW. Gratuities are also separate.
Can I visit sites outside Seoul like Nami Island or the DMZ?
Yes, tours into the Gyeonggi area such as Nami Island or the DMZ are possible, though a distance charge of approximately $50 to $80 is added to the tour price.
What happens if I don't have an itinerary planned?
If you don't arrive with a specific plan, your guide can make suggestions based on your interests. You choose from any site within the Seoul area, and the guide helps you build a realistic day around the three to five stops that fit into 9 hours.
Seoul Private Tour: Customize Your Day, Three to Five Sites
9h · EN +1 · at your hotel
from US$ 245 per person
Next, you choose your date and number of travelers and see the final price.