Negril Tour: Seven Mile Beach & Rick's Cafe Sunset

Spend an afternoon on white sand, then watch the sun drop into the Caribbean from a clifftop bar

This Negril tour from Montego Bay combines two of Jamaica's main draws: a full afternoon on Seven Mile Beach, where you can swim, snorkel, parasail or ride a jet ski, followed by sunset and dinner at Rick's Cafe overlooking the sea. A licensed guide drives you through the historic town of Hopewell on the way, and the round trip takes seven to eight hours including travel time from Montego Bay.

Step-by-step itinerary

Stops and time spent at each

1. Seven Mile Beach2h · entry included
2. Rick's Café2h · entry included

Negril tour with beach and sunset

• Drive 90 minutes from Montego Bay to Negril
• Relax on Seven Mile Beach
• Enjoy water activities at the beach
• Watch sunset at Rick's Cafe
• Dine and enjoy local cuisine

The experience

The drive from Montego Bay to Negril takes 90 minutes, and your guide uses it to walk you through the history of Hopewell, an old English settlement you'll pass through. Once you reach Seven Mile Beach, the afternoon is yours to structure: swim in the clear water, try parasailing or snorkeling, take a glass-bottom boat ride, or rent a jet ski. The beach itself is what draws people: white sand, shallow entry, and enough space that it doesn't feel crowded even when tour groups arrive.

Rick's Cafe sits on a cliff at the western edge of Negril, and the timing of this tour means you're there as the sun moves toward the horizon. A DJ plays music while you eat local cuisine and watch the light change over the Caribbean. If you want the adrenaline part of the day, the cafe offers a 30-foot jump into the water below: optional, and the kind of thing people either commit to or watch others do. Dinner happens as the sun sets, so you're not rushed through the meal.

The tour runs with an air-conditioned vehicle and a licensed guide who speaks English. Pickup is included from Montego Bay hotels. If you're staying in Trelawny parish, there's an additional charge of $15 per person. The whole day (drive, beach time, sunset and dinner) fits into seven to eight hours.

What’s included

• Your tour includes an in-person licensed guide who speaks English.
• air-conditioned transport from your Montego Bay hotel.
• and dinner with a view at Rick's Cafe as the sun sets over the water.

Options for this experience

2 options

Negril tour that includes stops at Seven Mile Beach and Ricks CafeGuide in English · 10:00Pickup is included

Falmouth PickupGuide in English · 09:00Falmouth accommodations, with pickup included

You'll see the exact price of each option when you check availability.See dates and prices

Before you book

Days and timesEvery dayDepartures at 09:00 and 10:00

Book up to2h before

AgesAdult (18 to 65 years) · Senior (66 to 90 years) · Youth (12 to 17 years) · Child (3 to 11 years) · Infant (1 to 2 years)

Live guideEnglish

Meeting point and pickupHotel pickup is optional; you can also go straight to the meeting point. Ends back at the starting point.

Cancellation and refundsFree cancellation up to 24 h before the start. After that, no refund.It may be canceled due to bad weather or if the minimum number of travelers isn't reached. If that happens, you're offered another date or a refund.

Prices and times updated 13 days ago

Good to know

Low physical effortWheelchair accessibleStroller-friendlyInfant seats availablePublic transport nearby

Operated by Kennedy Tours

Is this one for you?Book the Falmouth pickup option if you're staying in that area. The Negril-based option works if you're already in or near Negril and want to add the beach and sunset without the long drive from Montego Bay. Either way, the fixed route and timing mean you hit both spots at their best: the beach in the afternoon when the water is warmest, and Rick's Cafe as the light turns gold.

Traveler reviews

5.00★★★★★★★★★★

1 verified traveler review

Read all the reviews ›

Top questions

Can children come?

Yes. Ticket types: Youth (12 to 17 years); Child (3 to 11 years); Infant (1 to 2 years).

What happens if it rains?

It may be canceled due to bad weather. If that happens, you're offered another date or a refund. Free cancellation up to 24 h before the start.

What water activities are available at Seven Mile Beach on this tour?

Seven Mile Beach offers parasailing, snorkeling, glass-bottom boat rides, speed tubes and jet skis. You choose which ones appeal to you and can book them directly at the beach. They're not pre-arranged as part of the tour.

Is the 30-foot cliff jump at Rick's Cafe something I have to do?

The jump is optional. Rick's Cafe offers it for anyone who wants the adrenaline rush, but you can spend the time swimming, watching others, or simply sitting with a drink and the view.

How much time do I actually spend on the beach versus in the vehicle?

The 90-minute drive each way accounts for most of the travel time. You'll have a solid afternoon block on Seven Mile Beach before heading to Rick's Cafe for sunset and dinner, so beach time is the centerpiece of the day.

What is Hopewell, the town the guide mentions on the drive?

Hopewell is a historic English settlement you pass through on the route from Montego Bay to Negril. Your guide provides the history during the drive, so you get context for the landscape rather than just passing through.

Does this tour include lunch?

Lunch is not included, but you'll have time and options at Seven Mile Beach. Dinner at Rick's Cafe is part of the tour and happens at sunset.