Negril: Private ATV Tour & Rick’s Cafe with Pickup & Lunch

Summary

ATV adventure in Jamaica’s countryside plus cliff jumps at Rick’s Cafe

You’ll ride ATVs through Jamaica’s lush hills with a local guide, splash into a natural spring, then share lunch of jerk chicken or veggie stew before heading to Rick’s Cafe for cliff jumping and live music. Expect muddy trails, big laughs, private pickup from your hotel, and one of those sunsets you’ll remember long after you leave.

What’s the experience like?

Helmet gets handed to me before I’ve even figured out how to start the ATV — our guide, Andre, grins and says, “You’ll get muddy, but that’s half the fun.” He wasn’t kidding. The air smells like wet earth and something sweet from the trees. We follow Andre into the hills outside Negril, tires kicking up little sprays of mud. There’s this moment where the trail dips and you can hear birds over the engine — it feels like Jamaica is showing off just for us. I’m not sure if I was supposed to go that fast through the shallow river, but nobody seemed to mind.

We stop by a spring that looks almost too clear to be real. Andre tells us it’s fine to jump in — so we do, clothes and all. Water cold enough to make you gasp, sun already drying my arms before I’m out. Lunch is jerk chicken (or veggie stew if you want) right there on the side of the trail; smoky, spicy, messy fingers. There’s this easy laughter between everyone, even though most of us met just an hour ago.

After rinsing off as best we can (mud finds its way everywhere), we head to Rick’s Cafe. Place is loud with reggae and people cheering on whoever’s brave enough to leap from those cliffs — anywhere from three feet up to thirty-five. I tried the lowest one first; still got butterflies. Some local guy did a backflip and everyone clapped like he was a rockstar. Sun starts dipping low over Negril Bay while we eat fried plantains and watch jumpers line up for their turn. I didn’t expect to feel so at home in all that noise and color — maybe it was just being tired in a good way.

Step-by-step itinerary

Day 1 — ATV ride and Rick's Cafe visit

• Ride ATV through hills and valley
• Swim in natural spring
• Visit Rick's Cafe for cliff jumping
• Enjoy live music and sunset

Top questions

How long does the Negril ATV & Rick's Cafe tour last?

The tour is a half-day experience including both ATV riding and time at Rick's Cafe.

Is lunch included on this day trip?

Yes, authentic Jamaican cuisine—jerk chicken or ital veggie stew—is included for lunch.

Do I need previous ATV experience?

No prior experience is needed; guides provide helmets, gloves, and instructions.

Can I swim during the ATV tour?

Yes, there is an opportunity to swim in a natural spring along the route.

What is special about Rick's Cafe?

Rick's Cafe in Negril is famous for its cliff jumping spots (3-35 feet), live music, food, and sunset views.

Is hotel pickup included?

Private transportation with pickup is included in your booking.

Are there any health restrictions?

The tour isn’t recommended for pregnant travelers or those with spinal or cardiovascular issues.

What should I bring for this tour?

You should bring clothes you don’t mind getting muddy or wet; helmets and gloves are provided.

What’s included

Your day includes private transportation with hotel pickup in Negril or nearby areas, use of helmets and gloves for ATV riding through Jamaica’s countryside trails, a hearty lunch of jerk chicken or ital veggie stew served outdoors, plus plenty of time at Rick’s Cafe for cliff jumping or just soaking up the music before heading back relaxed—and probably still a little muddy.