Negril tour from Montego Bay: 7 Miles Beach and Rick's Cafe

Drive the north coast to Negril's white sand and watch cliff divers at Rick's Cafe

A full-day shore excursion from Montego Bay cruise port to Negril, Jamaica's west-end resort town, by minivan or coach with a professional guide. You'll spend the morning and early afternoon on 7 Miles Beach at Margaritaville, then stop at Rick's Cafe to watch locals cliff-dive before browsing duty-free goods at Time Square. Round-trip transport is included. The tour departs 45 minutes after your ship docks and returns on time.

The experience

The tour leaves the cruise port 45 minutes after docking and heads west along Jamaica's scenic north coast by minivan or coach. Your professional driver and guide handle the route while you settle in for the drive to Negril, known as the "Capital of Casual". A resort town built around a single defining feature: a continuous stretch of white sand that runs for 7 miles. The journey itself is part of the day. You'll see the coastline change as you move away from Montego Bay's busier port area.

Once in Negril, you spend the bulk of your time at Margaritaville on 7 Miles Beach, where the resort offers family entertainment and water activities. This is leisure time: you swim, relax in the sun, and eat lunch at your own expense. After the beach, the tour stops at Rick's Cafe, a clifftop bar where locals and visitors jump or dive into the water below. You can watch from the deck or join in if you want to jump yourself. The final stop is Time Square shopping center for duty-free goods (Jamaican rum, coffee, cigars, watches and souvenirs) before heading back to the ship. The return is timed to get you back on schedule.

The tour runs six hours total and is built for families and cruise passengers who want a straightforward beach day without arranging their own transport. A professional guide travels with the group and speaks English or Spanish. Specialized infant seats are available, and the minivan and all facilities are wheelchair accessible, though the tour is not recommended for travelers with spinal injuries or poor cardiovascular health.

What’s included

• Round-trip minivan or coach transport from Montego Bay cruise port.
• professional driver and guide.
• all taxes, fees and handling charges.
• fuel surcharge.

Before you book

Days and timesEvery dayDeparts at 08:30

Book up to1d before

AgesAdult (12 to 60 years) · Child (3 to 11 years) · Under 3: can't be booked

GroupUp to 22

Live guideEnglish and Spanish

Meeting point and pickupHotel pickup included.You can choose from 6 pickup points.

Cancellation and refundsFree cancellation up to 24 h before the start. After that, no refund.It may be canceled if the minimum number of travelers isn't reached. If that happens, you're offered another date or a refund.

Prices and times updated 4 days ago

Good to know

Moderate physical effortWheelchair accessibleStroller-friendlyInfant seats availablePublic transport nearbyNot recommended during pregnancyNot recommended with heart problemsNot recommended with back problems

Operated by Trevor HudlinTours

Is this one for you?The fixed six-hour window and on-time return to your ship make this tour work for cruise passengers who need to be back by departure. It suits families with children from age 3 and groups of any size traveling together, since the minivan and coach accommodate both small and large parties.

Traveler reviews

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Top questions

What languages is the tour guided in?

Live guide in English and Spanish.

Can children come?

Yes. Ticket types: Child (3 to 11 years). Children under 3 can't be included in the booking.

What is there to do at Margaritaville on 7 Miles Beach?

Margaritaville offers family entertainment and water activities on the beach itself. You have leisure time to swim, relax in the sun and enjoy the sand. Lunch is available there but costs extra.

Can I actually jump off the cliffs at Rick's Cafe, or just watch?

Rick's Cafe sits on cliffs where locals and visitors both jump and dive into the water. You can watch the action from the deck or participate if you want to jump yourself.

What kind of shopping happens at Time Square?

Time Square is a duty-free shopping center where you can buy Jamaican rum, coffee, cigars, watches and souvenirs. It is the final stop before the return to the cruise port.

Is lunch included in the tour price?

Lunch is not included. You buy food and drinks at Margaritaville on 7 Miles Beach at your own expense.