Negril 7 Mile Beach and Rick's Cafe Tour from Montego Bay

Seven hours on Negril's best stretch of sand, then sunset drinks on the cliffs at Rick's Cafe

A seven-hour tour from Montego Bay to Negril's 7-Mile Beach and Rick's Cafe includes hotel or cruise pier pickup, air-conditioned transport, and entry to the clifftop venue. You spend the morning and afternoon on the powdery white sand, swim or snorkel in the turquoise water, and eat from beachside shacks. At Rick's Cafe you watch the sunset from the cliffs, order drinks and Jamaican food, and stay for live music and dancing as the evening fills in.

The experience

The day starts with pickup from your Montego Bay hotel, Falmouth hotel, or the cruise ship pier, then a drive west along the coast to Negril. You arrive at 7-Mile Beach mid-morning, a long crescent of pale sand backed by palm trees and beach bars. The water is clear enough to see down, and the beach stays shallow for a long way out. Snorkeling and paddleboarding are available if you want them. Most people swim, float, and walk the length of the sand. Lunch comes from the beachside shacks that line the shore: jerk chicken, fresh fish, rice and peas, the food travelers come back for.

Late afternoon, your guide takes you to Rick's Cafe, a restaurant and bar built on the cliffs above the water. The views south across the Caribbean are the main draw, but the cafe is also known for cliff diving: people jump from the rocks into the water below, and the crowd cheers them on. You order a drink or a meal and watch the sun drop toward the horizon. As it gets dark, a band sets up and people dance on the terrace. The energy builds as the night goes on, but your guide will let you know when it's time to head back to the vehicle for the drive back to Montego Bay.

Children from age five are welcome on this tour. Bring a towel, swimwear, a change of clothes, and sunscreen. The sun on the beach is intense and there's no shade except under the palms. The vehicle is air-conditioned, so the ride is comfortable even in the heat of the day.

What’s included

• Private air-conditioned transportation from your hotel or cruise pier.
• pickup and drop-off at your accommodation.
• entry to Rick's Cafe.
• live guide in English throughout the day.

Options for this experience

3 options

Grand Palladium Lady HamiltonGuide in English · 09:30, 10:00, 11:00 and 12:00Private transfer option with round-trip transportation for pickup from the Grand Palladium. Duration: 7 hours. Pickup is included.

Montego Bay Hotel/AirbnbGuide in English · 09:30, 10:00, 11:00 and 12:00Private round-trip transportation option for pickup from hotels, Airbnbs, villas or guest houses in Montego Bay. Duration: 7 hours. Pickup is included.

Falmout HotelGuide in English · 09:30, 10:00, 11:00 and 12:00Private round-trip transportation option for pickup from hotels, Airbnbs, villas or guest houses in Falmouth. Duration: 7 hours. Pickup is included.

You'll see the exact price of each option when you check availability.See dates and prices

Before you book

Days and timesEvery dayDepartures at 09:30, 10:00, 11:00 and 12:00

Book up to1h before

AgesAdult (13 and older) · Child (5 to 12 years) · Under 5: can't be booked

GroupPrivate

Live guideEnglish

Meeting point and pickupHotel pickup included.You can choose from 24 pickup points.

Cancellation and refundsFree cancellation up to 24 h before the start. After that, no refund.

Paid on siteUS$ 10

Prices and times updated yesterday

Good to know

Low physical effortInfant seats availableNot recommended during pregnancyNot recommended with heart problemsNot recommended with back problemsInfants must sit on laps

Operated by Ellis Tours & Transfers

Is this one for you?Choose the Montego Bay or Falmouth hotel pickup if you're staying in town. If you're at Grand Palladium, that option gets you picked up from the resort. The seven-hour window gives you a full morning and afternoon on the beach plus the sunset and early evening at Rick's Cafe, so you're back before the night gets late.

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Top questions

Can children come?

Yes. Ticket types: Child (5 to 12 years). Children under 5 can't be included in the booking.

What is 7-Mile Beach actually like when I get there?

7-Mile Beach is a long, open stretch of powdery white sand with clear turquoise water, lined with palm trees and casual beach bars and restaurants. It's shallow and calm enough for swimming and snorkeling, and busy enough that you'll see other travelers but not so crowded that you can't find a place to sit.

Can I eat lunch on the beach, or is it included in the tour?

Lunch is not included, but the beach is lined with beachside shacks serving local Jamaican food (jerk chicken, fresh fish, rice and peas) at casual prices. You order and pay directly at the shack.

What happens at Rick's Cafe, and how long do we stay there?

Rick's Cafe is a clifftop restaurant and bar where you order drinks and food and watch the sunset over the Caribbean. The cafe is also known for cliff diving, where people jump from the rocks into the water below. Live music and dancing start in the evening, and you'll spend the later part of your day there before heading back.

Do I need to be a strong swimmer to do this tour?

No. 7-Mile Beach is shallow and calm, and swimming is optional: many people just wade, float, or walk the sand. Snorkeling and paddleboarding are available if you want them, but you don't have to do anything beyond what feels comfortable.

Which pickup location should I choose?

Pick the one closest to where you're staying: Montego Bay Hotel or Airbnb, Falmouth Hotel, or Grand Palladium Lady Hamilton. The tour includes pickup and drop-off at your location, and the drive to Negril is the same from any of them.