You’ll step into a cozy Salem workshop where you’ll pick your own broom handle and colorful materials, laugh with local guides as you tie charms or ribbons for luck or protection, and walk away holding a custom witch broom that feels like it belongs to you. It’s hands-on, sometimes messy, always memorable — and you might find yourself thinking about it long after you leave.
The first thing I noticed was the sound — soft bristles brushing against each other as we sifted through piles of broomcorn. The room smelled faintly earthy, almost like dried grass after rain, mixed with something sweet I couldn’t place. Our guide, Jen, had that easy Salem confidence and joked she could spot a “first-timer” by how we held the handles. She wasn’t wrong — mine felt awkward at first, but kind of powerful too.
We picked from a wild mix of colored ribbons and little trinkets that clinked together in a bowl (I went for a tiny pewter moon and a blue bead). Jen explained why some people add charms for luck or protection — she told us about her neighbor who swears by a red ribbon to keep bad vibes out. I tried tying one on myself and totally fumbled it; Jen laughed and showed me again, slower this time. There’s something quietly satisfying about twisting the twine just right so everything holds together.
I didn’t expect to get so into choosing my broom handle — some were smooth and polished, others rough with knots you could feel under your thumb. I ended up picking one that looked half-wild, which felt right for Salem somehow. By the end, everyone’s brooms looked different; some bright and flashy, others more muted. We took photos holding them up like proud kids. Walking out into the street with my new broom tucked under my arm, I caught a whiff of sage from somewhere nearby and thought about how weirdly grounding it all felt.
The workshop is not at the retail store on Essex Street; location details are provided after booking.
Children must be supervised at all times; unattended children are not allowed in the waiting area.
No shipping is offered by the workshop, but staff can recommend ways to ship your broom yourself.
You can select your own broom handle, colored or natural broomcorn, ribbons, trinkets, charms, and decorations.
Yes, public transportation options are available close to the workshop location.
Yes, participants of all physical fitness levels can join this workshop.
Your experience includes gathering your own materials—choosing from unique broom handles, colorful or natural broomcorns, ribbons, trinkets and charms—and crafting your personal souvenir witch broom with step-by-step help from knowledgeable local instructors before heading back out into Salem with something truly yours.
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