Turin: Casa Martini Tour with Tasting & Factory Visit

Summary

Explore Casa Martini’s history, see the production process up close, and taste classic drinks with a local guide in Turin

You’ll step inside Turin’s Casa Martini with a local guide, wander through its historic gallery and working factory floor, then sample three classic drinks (or a non-alcoholic cocktail if you want). Expect real stories, hands-on moments with botanicals, and a final tasting that lingers long after you leave.

What’s the experience like?

“Don’t worry if you can’t pronounce ‘vermouth’ the Italian way,” our guide Marco grinned as we shuffled into the Mondo MARTINI Gallery. I think he could tell most of us were just here for the cocktails at first, but honestly, it was hard not to get drawn in by his stories — especially when he pointed out old photos of workers from decades ago. The place smells faintly herbal, like dried citrus peels and something floral I couldn’t quite name. Maybe wormwood? Anyway, Marco said that’s part of the secret.

The walk through the production plant was louder than I expected — lots of clinking bottles and this steady hum from the machines. We had to wear these sturdy shoes (they check at the door), which made me feel like I was sneaking into some behind-the-scenes world. At one point, Marco handed around a little jar of botanicals for us to sniff. It was sharp and earthy; I almost sneezed but managed to hold it in. There’s something weirdly comforting about seeing how much care goes into every bottle — even if you’re not a big drinker.

After all that, we finally sat down for the tasting. Three different kinds of Martini lined up in front of me — each one with its own story, apparently. The first sip was surprisingly smooth; I’d always thought vermouth would be harsher. Someone asked for a non-alcoholic option and they just nodded like it was totally normal (which is nice). The last cocktail had this orange twist that smelled so fresh it cut right through all those factory scents lingering on my jacket. I still think about that taste sometimes when I’m back home making my own sad version.

Step-by-step itinerary

Day 1 — Visit Casa Martini and tasting

• Travel to Casa Martini
• Wear sturdy closed rubber shoes
• Explore Mondo MARTINI Gallery
• Tour production plant
• Taste famous Martini cocktails

Top questions

How do I get to Casa Martini from Turin?

You can take a train from Porta Susa station (trains run every hour) or use the CitySightSeeing shuttle at 14:00 on Fridays, Saturdays, and Sundays.

What time does the English tour start?

The English-language tour starts at 3 p.m.

Is there an alcohol-free option during the tasting?

Yes, you can request a non-alcoholic cocktail at the end of your visit.

Are there any dress code requirements?

You must wear sturdy shoes with rubber soles and closed toes; open shoes or heels are not allowed for safety reasons during the factory visit.

Is Casa Martini wheelchair accessible?

Yes, all areas and surfaces are wheelchair accessible.

Can children join this tour?

Infants and small children can join; strollers are allowed and specialized infant seats are available.

Are service animals permitted?

Yes, service animals are allowed on this tour.

What’s included

Your experience includes entry to Casa Martini’s gallery and production plant with an English-speaking local guide at 3 p.m., hands-on moments exploring botanicals, a guided tasting of three signature Martini products plus one final cocktail (with non-alcoholic options available), and easy access via public transport or shuttle from central Turin.