Conero Riviera vintage Fiat 500 drive: Wine & village tour

You pilot the car. The lead Fiat shows the way

Drive a vintage Fiat 500 on a guided tour of the Conero Riviera and the Marche hinterland, with a lead car navigating the route ahead and a guide in your choice of English, Italian or German. The tour includes five to six hours of coastal and village stops (Numana Alta, Sirolo, Loreto, Recanati and Porto Recanati) plus tastings of Rosso Conero wine and extra virgin olive oil at local producers, a cooler bag, fuel, and roadside assistance. You choose between driving solo or sharing a second Fiat 500 with another traveler.

Step-by-step itinerary

Explore Conero Riviera and local specialties

• Visit Numana Alta sea views and square
• Stop at lovers' bench for panorama
• Explore Sirolo belvedere and medieval alleys
• Taste wines and local gastronomy at winery
• Visit Loreto Basilica and Sanctuary
• Walk Loreto main street and nativity exhibition
• Drive scenic road to Recanati
• Visit Piazza Giacomo Leopardi and public gardens
• Optional visit to Casa Leopardi and gardens
• Drive along ancient walls and Colle dell'Infinito
• Stop at olive oil mill in Potenza Picena
• Return to Porto Recanati seafront
• Receive souvenir gadget

The experience

You arrive at the meeting point and find a vintage Fiat 500 waiting. The car itself is the draw here, not a bus full of strangers. A lead Fiat 500 ahead of you carries the guide and sets the pace. You follow in your own car, which means you drive the route instead of watching it pass. The guide communicates by radio and stops when there is something to see or taste, so you move at a rhythm that lets you absorb the landscape rather than rush through it. Fuel is covered, the car is cleaned before you start, and if anything goes wrong, roadside assistance is a radio call away.

The route threads through the Conero Riviera's most photographed stops. Numana Alta opens with a Roman arch and a fisherman statue. Sirolo, the "pearl of the Adriatic," sits on a belvedere overlooking the sea with medieval alleys and artisan shops. From there you drive inland to a local winery for tastings of Rosso Conero and Verdicchio paired with regional food samples: ciauscolo, oils, local cheeses. Loreto comes next: the Basilica and Sanctuary of the Holy House, where tradition holds the original house of Nazareth is preserved, sits at the center of a pilgrimage town full of shops selling sacred art and nativity figures. You walk the crenelated walls and stop at a belvedere for photographs.

The journey continues to Recanati, birthplace of the poet Giacomo Leopardi, following a scenic road that runs alongside an ancient Roman aqueduct. Piazza Leopardi is the main square. From there you can choose to visit the civic tower (€5 per person for the climb and panorama) or Casa Leopardi, the poet's house and garden (€20 per person, about 30 to 45 minutes). The tour then passes Colle dell'Infinito and its panoramic views before heading toward Porto Recanati through Potenza Picena, where you stop at an olive oil mill for a tasting and lesson on local extra virgin oils. You return along the seafront and receive a souvenir of the trip before heading back.

What’s included

• The tour includes fuel for the entire route.
• a cooler bag to carry tastings and refreshments.
• car cleaning before departure.
• roadside assistance throughout the drive.
• wine tastings at a local winery with Rosso Conero and Verdicchio.
• gastronomic samples of regional specialties such as ciauscolo and local cheeses.
• a tasting and lesson on extra virgin olive oils at a producer in Potenza Picena.
• and a souvenir of your trip to the Conero Riviera.

Options for this experience

2 options

Drive a classic Fiat 500 along the Conero RivieraUp to 3 per booking · Guide in English, German or Italian · 09:00Lasts 5 hours. You can choose between a Fiat 500 F and a Fiat 500 D, depending on what is available at the time.

Departure with two Fiat 500sUp to 6 per booking · Guide in English, German or Italian · 09:00Lasts 5 hours. Fiat 500 D and Fiat 500 F: a white Fiat 500 D convertible and a red Fiat 500 F. Transport rules: maximum of 3 adults per car (or 2 adults and 2 children). Maximum weight per vehicle: 300 kg. Maximum of 6 adults per tour (or 4 adults and 4 children).

You pick the guide language when booking.

You'll see the exact price of each option when you check availability.See dates and prices

Before you book

Days and timesEvery dayDeparts at 09:00

Book up to12h before

AgesFrom age 6

GroupPrivate

Live guideEnglish, German and Italian

Meeting point and pickupHotel pickup is optional; you can also go straight to the meeting point. Ends back at the starting point.

Cancellation and refundsFree cancellation up to 24 h before the start. After that, no refund.It may be canceled due to bad weather. If that happens, you're offered another date or a refund.

ConfirmationConfirmation within 48 h

Prices and times updated yesterday

Good to know

Low physical effortPublic transport nearby

Operated by Marche in 500

Is this one for you?Choose this tour if you want to drive the route yourself rather than sit as a passenger, and if you prefer a small-scale experience with a lead car and guide over a larger group coach. The five to six hour span fits an afternoon or morning departure with time to linger at the wine tasting and village stops without rushing.

Top questions

What languages is the tour guided in?

Live guide in English, German and Italian.

What happens if it rains?

It may be canceled due to bad weather. If that happens, you're offered another date or a refund. Free cancellation up to 24 h before the start.

What does it mean that a lead Fiat 500 acts as the guide on this tour?

A vintage Fiat 500 carrying the guide drives ahead of you on the route, setting the pace and stopping at each site so you know where to go and when. You follow in your own Fiat 500 and drive the entire route yourself, with radio communication to the guide if you need assistance or have questions.

Which villages and landmarks do you visit on the Conero Riviera tour?

The tour includes Numana Alta with its Roman arch and sea views; Sirolo, a medieval village on the Adriatic; a local winery for wine and food tastings; Loreto, home to the Basilica and Sanctuary of the Holy House; Recanati, birthplace of poet Giacomo Leopardi; and Porto Recanati along the seafront. Optional paid visits include the civic tower in Recanati (€5) and Casa Leopardi (€20).

What wines and local foods are included in the tastings?

The tour includes tastings of Rosso Conero and Verdicchio wines at a local winery, paired with gastronomic samples of regional specialties such as ciauscolo, extra virgin olive oils, and local cheeses. A separate stop at an olive oil mill offers a tasting and lesson on local EVO oils.

How long does the tour take, and what is included in the price?

The tour runs five to six hours and includes the vintage Fiat 500 rental, fuel, car cleaning, a cooler bag, roadside assistance, wine and oil tastings, and a souvenir of your trip. A guide in English, Italian or German leads the route from the car ahead.

Can you choose to drive alone or share the Fiat 500 with another traveler?

Yes, you can book to drive a single Fiat 500 solo, or you can choose the option to share a second Fiat 500 with another traveler on the same tour, both following the lead car.