Museum of Brands London: 12,000 Items & Portobello Road

What happened to the cereal box you grew up with?

You get entry to over 12,000 items spanning 150 years of packaging, advertising and design from household brands. Walk through at your own pace, see how everything from food boxes to fashion magazines changed over time. Your ticket stays valid for a full year, so you can return without buying again.

Step-by-step itinerary

Visit Museum of Brands

• Arrive at Museum of Brands
• Enter the museum with ticket
• Explore packaging and advertising exhibits
• View items from Victorian era to present
• Discover changes in food, toys, fashion
• Complete visit after one hour

The Experience

The Museum of Brands sits just off Portobello Road in London, and it's basically a walk through the last 150 years of stuff you've thrown away. Over 12,000 items (packaging, ads, toys, magazines, tech) all arranged so you can actually see how a Coca-Cola bottle changed shape, or how a chocolate bar wrapper went from hand-drawn to glossy to minimalist. You're not reading about design history. You're standing in front of it.

The museum works because it doesn't pretend to be serious. It's consumer culture, straight up. You'll see fashion magazines from the 1950s next to old toothpaste tubes, vintage travel brochures beside early computer boxes. There's no lecture happening. Just the evidence of what brands looked like when your grandparents were buying them, and how they've shifted to what you see in shops now. The space is small enough that you can move through it at your own pace, and the detail is what gets you. A tin of biscuits from 1920. A Barbie box from 1959. Packaging for things that don't exist anymore.

Your ticket is valid for 12 months from the date of your visit, so you can come back if you want to catch something you missed or bring someone else. Just keep your original ticket, re-entry requires it. The museum is wheelchair accessible, and public transport stops are nearby if you're coming from central London. It's the kind of place that takes an hour or two, depending on how deep you want to go into the rabbit hole of brand history.

What’s included

Your visit includes entry to the Museum of Brands, where you can explore over 12,000 items of consumer culture spanning 150 years. The ticket is valid for 12 months from your visit date, allowing you to return at any time within that period.

Good to know

Easy physical levelWheelchair accessibleAccessible transportStroller friendlyPets welcomePublic transport nearby

Operated by Museum of Brands

Is this one for you?Right for anyone curious about how everyday brands and packaging have evolved, or who wants a quieter alternative to London's major museums. The small scale and self-paced format mean you're not fighting crowds, and the 12-month ticket validity takes the pressure off fitting it into a single day.

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Top questions

Where exactly is the Museum of Brands located?

Just around the corner from Portobello Road in London.

How many items are in the museum collection?

Over 12,000 items spanning from the Victorian era to the present day.

How long is the ticket valid for?

12 months from the date of your visit. Keep your original ticket if you want to return.

Is the museum wheelchair accessible?

Yes, all areas and surfaces are wheelchair accessible, and public transportation options are nearby.

Can I bring a stroller or pram?

Yes, infants and small children can ride in a pram or stroller.

Are service animals allowed?

Yes, service animals are allowed in the museum.

What does the ticket include?

Entry to the Museum of Brands. No other activities or meals are included.

Can I re-enter the museum with the same ticket?

Yes, as long as you keep your original ticket. Re-entry is not allowed without a valid original ticket.