Barcelona: White Rabbit Immersive Art Rooms & OFF-Shop

Summary

Art you can touch, laugh at, and get lost in near Casa Batlló

You’ll step into ten immersive art rooms created by Catalan artists—think Gaudí-inspired mosaics, virtual reality dragons, and stories locals grew up with. Enjoy specialty coffee or ice cream at the OFF SHOP before heading back out onto Passeig de Gràcia. It’s Barcelona as locals feel it: playful, bold, and full of small surprises.

What’s the experience like?

I nearly walked right past the entrance—there’s something about Passeig de Gràcia that makes you look up instead of around. But then there was this little white rabbit sign, kind of mischievous, just a minute from Casa Batlló. Inside, it wasn’t what I expected at all. No hushed voices or “don’t touch” signs—just color everywhere and this low hum of music and laughter echoing down the hall. Our guide Marta grinned and said, “We’re not really a museum,” which made me relax instantly. She wasn’t kidding.

The first room hit me with a swirl of Gaudí-style tiles—trencadís, they call it here—and the light bouncing off the broken glass felt almost warm on my skin. Someone was lying on the floor taking photos (I mean, why not?). There were ten rooms in total, each one by a different Catalan artist. One had these 360° screens with old city legends swirling around you; another plunged us into virtual reality so vivid I actually reached out to touch a dragon’s wing (and yes, nearly knocked over my friend). The infinity room was wild—mirrors everywhere, so many reflections I lost track of which one was actually me.

I’m still thinking about the smell of coffee drifting from the OFF SHOP at the end—it mixed with that faint tang of paint and electronics from the installations. Picked up an ice cream from a local brand (salted almond, if you’re curious), sat by the window watching people pass by outside like nothing unusual was happening inside these walls. Marta told us stories about Sant Jordi and the castellers—the human towers—which I’d only ever seen in photos before. She laughed when I tried to say “correfoc” properly; I probably butchered it but she just waved her hand and kept going.

I left feeling like I’d actually lived a slice of Barcelona that most people miss—like being let in on an inside joke or secret handshake. If you want something more than just seeing art behind glass, this is it. Still can’t decide if my favorite part was the VR dragon or just sitting with that ice cream after all those colors.

Step-by-step itinerary

Day 1 — Explore immersive art in Barcelona

• Walk to White Rabbit Museum
• Discover 10 immersive installations
• Experience virtual reality and 360° screens
• Visit the largest infinity room
• Shop exclusive gifts and local treats

Top questions

How close is White Rabbit to Casa Batlló?

It’s just a one- or two-minute walk from Casa Batlló on Passeig de Gràcia.

Is White Rabbit Museum wheelchair accessible?

Yes—all areas are wheelchair accessible and suitable for prams or strollers.

Are there any food or drinks available inside?

Yes—the OFF SHOP offers specialty coffee and ice cream from local brands.

What kind of art installations are included?

You’ll find 10 immersive installations: VR experiences, 360° screens, AI art, an infinity room, and more—all by Catalan artists.

Can children visit White Rabbit Museum?

Yes—it’s suitable for all ages; infants and small children can come in prams or strollers.

Is there public transport nearby?

Yes—public transportation options are available close to White Rabbit on Passeig de Gràcia.

What’s included

Your ticket gets you entry to all ten immersive art installations at White Rabbit—the Off-Museum in central Barcelona—plus access to their OFF SHOP where you can try local coffee or ice cream before heading back out into the city.