Auckland: All Blacks Experience Guided Tour & Māori Culture

Summary

Step into rugby legends’ world and Māori pride in Auckland

You’ll step into Auckland’s All Blacks Experience with a local guide who brings Māori culture and rugby history to life. Face the powerful haka together, try hands-on games, explore behind-the-scenes moments in a replica changing room, and leave with new respect for New Zealand’s spirit.

What’s the experience like?

We were already laughing about my failed attempt at a haka pose when our guide, Manaia, waved us inside the All Blacks Experience in Auckland. The place buzzes — not loud, but you can feel something running under your skin, like the echo of a big match. There’s this faint smell of fresh turf (I swear it’s piped in), and right away Manaia is sharing stories about growing up watching the Black Ferns with his nan. It’s not just sports talk — he weaves in bits about Māori language and how respect runs through everything here. I didn’t expect to get goosebumps before lunch.

We tried out the interactive games (I’m hopeless at passing, but my partner nailed it — she’ll never let me forget). The changing room replica has these jerseys hanging up, almost like they’re waiting for someone to grab them. You walk down the tunnel and suddenly there’s this wall of sound — the haka starts up on screen but it feels like it’s right there with you. I got a lump in my throat. Even if you know nothing about rugby or Māori culture, that moment hits hard. Manaia explained each gesture and word, pausing so we could try saying “Ka Mate” ourselves (I butchered it; he grinned anyway).

Afterwards we wandered through stories from old matches — video clips, battered balls, little things that matter to people here. One kid was practicing his own haka moves off to the side while his dad filmed him grinning like mad. We finished at the shop (I caved and bought socks) and stood outside for a second just letting it all settle in. I still think about that feeling walking out — like you understand New Zealand a bit more than before, even if you can’t explain exactly why.

Step-by-step itinerary

Day 1 — Explore Māori culture and rugby heritage

• Join guided All Blacks Experience tour
• Learn about Māori culture and values
• Hear stories from rugby legends
• Play interactive rugby-themed games
• Visit replica changing room
• Walk players' tunnel
• Watch traditional haka performance
• Gain insight into New Zealand identity

Top questions

Is the All Blacks Experience suitable for kids?

Yes, children are welcome and interactive activities are available for all ages.

Is the tour wheelchair accessible?

Yes, all areas and surfaces are wheelchair accessible.

How long does the guided tour last?

The experience is designed as a half-day activity; specific duration may vary.

Do I need to know about rugby to enjoy this?

No prior rugby knowledge is needed; guides explain everything clearly.

Is public transportation nearby?

Yes, public transport options are available close to the venue.

Are strollers or prams allowed?

Yes, infants and small children can ride in a pram or stroller during the tour.

What’s included

Your day includes an interactive guided journey through Auckland’s All Blacks Experience with hands-on activities, entry to all exhibits including the replica changing sheds and players’ tunnel, participation in haka moments led by your guide, plus time to browse New Zealand’s largest official All Blacks retail store before heading out again.