Step into Essaouira’s breezy medina from Marrakech with a local guide by your side. You’ll meet Berber women making argan oil by hand, taste fresh fish straight from the port grill, and wander quiet alleys lined with blue shutters and old stories — moments you might find yourself thinking about long after you’re home.
Ever wondered what the Atlantic smells like in Morocco? I didn’t, until we rolled down the windows just outside Essaouira and the air changed — salty, sharp, almost sweet. Our driver, Youssef, pointed out goats perched in argan trees (yes, really), and then we stopped at a women’s cooperative where they cracked nuts by hand. The room was full of laughter and this nutty, earthy scent I can still remember. I tried to help for a second — not as easy as it looks. The women grinned at my clumsy attempt and handed me a piece of bread dipped in fresh argan oil. Tasted kind of buttery but with a twist I can’t quite describe.
Once we got to Essaouira, the city felt different from Marrakech — slower, lighter somehow. White walls with blue shutters everywhere, seagulls circling above the ramparts. We wandered Moulay El Hassan square (I lost count of how many cats lounged in the sun), then got pulled into a tiny jewelry shop by an old man who insisted on showing us silver rings “from his grandfather’s time.” I bought one for luck — no idea if his story was true but he had kind eyes. Lunch was grilled fish at a portside place where you pick your catch; I went for sardines because everyone else did. My hands still smelled like lemon and charcoal after.
I liked that there wasn’t any rush. No one hustled us through the souks or tried to sell us carpets (well, maybe one guy tried). We just drifted along the medina’s narrow streets, sometimes following our guide when he’d point out something odd — like cannonballs stacked near the sea wall or faded French signs above doorways. At some point I realized I hadn’t checked my phone in hours. On the drive back to Marrakech, the sun set behind us and everything outside turned gold for a minute or two before it got dark again.
The trip lasts about 11–12 hours including travel time; pickup is around 8am and return is around 7:30pm.
Yes, pickup and drop-off at your accommodation in Marrakech are included.
A local driver-guide accompanies you; you can also hire a city guide in Essaouira if you wish.
No set lunch is included but you’ll have time to enjoy fresh fish at one of Essaouira’s port restaurants.
Yes, there’s a stop at a Berber women’s argan oil cooperative on the way to Essaouira.
You’ll have free time in Essaouira; surfing or swimming is possible if you’re interested.
Yes, it’s suitable for all physical fitness levels and families with children.
Your day includes comfortable transport with air conditioning, hotel pickup and drop-off in Marrakech, an English-, French-, or Spanish-speaking driver-guide throughout the journey, plus a visit to an argan oil cooperative before exploring Essaouira at your own pace before returning in the evening.
Do you need help planning your next activity?