Agadir City Tour: Kasbah, Souk & Argan Cooperative

Agadir's layers: the earthquake ruins, the working souk, the argan trade

This three-hour guided tour of Agadir covers the city's history, landmarks and culture with hotel pickup and drop-off included. You start at the promenade and marina, climb to the Kasbah ruins to learn how the 1960 earthquake reshaped the city, visit the Olaw Portuguese garden and the great mosque, then explore a female argan cooperative before ending at Souk el Had, the sprawling market with over 3,000 shops across 15 gates. A live guide speaks English, French or German throughout.

Step-by-step itinerary

Agadir city highlights and old medina

• Visit Agadir Kasbah ruins
• Enjoy panoramic city and port views
• Explore Portuguese garden
• Take photos at Agadir Great Mosque
• Learn about argan tree products
• Shop at Souk el Had market

The Experience

The tour begins with pickup from your Agadir hotel in an air-conditioned vehicle. You'll move through the promenade and marina before heading uphill to the Kasbah, the old city destroyed in the 1960 earthquake that killed nearly 15,000 people. Standing in the ruins, your guide explains how that single event erased the entire settlement and forced a complete rebuild. The panoramic view from above shows both the ruined foundations and the modern port city that replaced it—two Agadirs visible at once.

From there the route takes you through Agadir's newer streets, past the Olaw Portuguese garden with its planted trees and greenery, and to the great mosque for photos. The architecture and construction methods of Moroccan mosques come up here. A stop at a female argan cooperative gives you the working side of the trade—how the oil is made and why it matters to the region. This is not a shop pitch; it's a look at how the product actually gets made.

The tour ends with free time at Souk el Had, the sprawling market with 15 gates and more than 3,000 shops. You can browse, haggle or simply move through the stalls before the driver takes you back to your hotel. The whole day runs three hours, which means the pace stays steady and nothing feels rushed.

What’s included

• Hotel pickup and drop-off in an air-conditioned vehicle.
• a licensed guide in English, French or German.
• entry to the Kasbah ruins, Olaw garden, great mosque and argan cooperative.
• and free time at Souk el Had.

Good to know

Easy physical levelWheelchair accessibleAccessible transportStroller friendlyInfant seats availablePublic transport nearby

Operated by Agadir Explore Everything

Is this one for you?Book this tour if you want a guide who knows Agadir's history and can explain the 1960 earthquake and the city's rebuild—the Kasbah makes much more sense with someone who can walk you through what happened and why the new city looks the way it does. The three-hour length and included pickup work well for travelers staying in Agadir hotels who don't want to arrange their own transport or navigate the souk alone on a first visit.

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Top questions

What exactly happened to Agadir in 1960?

An earthquake destroyed the entire city and killed nearly 15,000 inhabitants. The Kasbah ruins you visit on this tour are what remains of the old settlement before the rebuild. Your guide explains the history while you stand in the ruins and look out over the modern port city that was built afterward.

How much time do I get to shop at Souk el Had?

Souk el Had is the final stop on the tour, and you have free time there to browse the 3,000-plus shops across 15 gates or simply walk through. The exact length depends on how the earlier stops run, but it is built into the three-hour tour schedule.

Will the guide explain argan oil and how it's made?

Yes. The tour includes a visit to a female argan cooperative where you learn the culture of the argan tree and how the oil is produced. This is part of understanding Agadir's working economy, not a sales stop.

Is the Kasbah climb difficult?

The tour is suitable for all physical fitness levels and is wheelchair accessible, so the route is manageable. You do go up to the Kasbah for the panoramic view, but the pace is set by the group and the guide.

Can I bring my young child on this tour?

Yes. Children are welcome from age one, and specialized infant seats are available if you need them. The air-conditioned vehicle and the three-hour length make it workable for families with small children.

What language will the guide speak?

The guide speaks English, French or German. You choose which language when you book, and the same guide stays with your group throughout the three hours.