Agadir: Kasbah Cable Car, Argan Oil & Souk El Had Tour

Summary

Agadir’s kasbah views, argan oil tasting and souk wanderings

You’ll see Agadir from above on an optional cable car ride before exploring ancient kasbah ruins with a local guide. Taste fresh argan oil at a traditional workshop and wander through Souk El Had’s maze of colors and sounds. Expect laughter, small surprises, and real moments that linger long after you’ve left.

What’s the experience like?

Ever wondered what Agadir looks like from way up high? I didn’t expect the city to feel so different from above — we took the cable car (it’s extra but honestly worth it) and suddenly everything was blue and gold: sea, sky, that dry sun. Our guide, Youssef, pointed out the old Kasbah walls still holding on after all these years. He told us about the earthquake in 1960 — you could hear something in his voice when he talked about it. I just stood there for a minute breathing in that dusty wind. The cable car isn’t included in the tour price, by the way, but Youssef helped us get tickets without any fuss.

Afterwards we drove through Agadir’s marina — lots of shiny boats and those international shops you see everywhere now (Zara even here). But then we stopped at Mohamed V Mosque. You can’t go inside if you’re not Muslim, but just seeing the carved doors up close was something else; patterns so sharp you want to touch them. Youssef explained how this part of town had been rebuilt after the quake. There was a kid selling oranges nearby who kept grinning at us — I tried to say thank you in Arabic and probably got it wrong because he laughed.

The House of Argan Oil felt quieter somehow. We watched Berber women grinding nuts by hand — their fingers stained dark from the work. Tasted argan oil straight off a spoon (nutty, almost sweet) and some honey too. It’s called “liquid gold” for a reason. I bought a tiny bottle for my mom; hope she likes it as much as I did. The last stop was Souk El Had — honestly overwhelming at first: noise, spices, people everywhere bargaining over everything from shoes to olives. Youssef knew every shortcut so we didn’t get lost (though I kind of wanted to). The smell of cumin stuck to my shirt for hours after.

Step-by-step itinerary

Day 1 — Agadir city and market tour

• Optional cable car to Kasbah Oufella
• View Agadir and marina sights
• Visit Mohamed V Mosque exterior
• Tour argan oil factory and taste products
• Explore Souk El Had market

Top questions

Is the cable car ticket included in this Agadir tour?

No, the cable car is optional and costs €9 per person one way. Your guide will help you get tickets if you choose this option.

How long do we spend at Souk El Had market?

The exact time varies but you'll have enough time to explore with your guide's help inside Morocco's largest market.

Can non-Muslims enter Mohamed V Mosque during the tour?

No, non-Muslims can only admire the mosque from outside but you'll learn about its history and architecture with your guide.

What do you taste at the House of Argan Oil?

You can sample argan oil and honey made by Berber women using traditional methods during your visit.

Is hotel pickup included in this Agadir city tour?

Yes, hotel pickup and drop-off are included for your convenience.

Is this tour suitable for children or people with limited mobility?

Yes, transportation options are wheelchair accessible and infants can join with an adult; strollers are welcome too.

What languages does the local guide speak?

The local guide speaks several languages including English; check when booking if you need another language.

How big is Souk El Had market?

The market has about 6,000 shops spread across 13 hectares with 15 entrances—it's easy to get lost without a guide!

What’s included

Your day includes hotel pickup and drop-off in an air-conditioned vehicle, entry fees where needed (except for the optional cable car), guidance from a local expert throughout Agadir’s highlights like Kasbah Oufella ruins, Mohamed V Mosque exterior, House of Argan Oil tasting session with samples provided, plus plenty of time to explore Souk El Had before heading back.