Private Tour: Negril 7 Mile Beach & Rick's Café with pickup

Watch cliff divers at Rick's Café while the sun sets over the Caribbean

A private tour of Negril's 7 Mile Beach and Rick's Café with hotel pickup from Ocho Rios, Grand Palladium, Trelawny/Falmouth, or Montego Bay. You spend the afternoon on the sand, then move to the clifftop venue to watch divers perform acrobatic stunts as reggae plays and the light fades. The tour runs seven hours and includes air-conditioned transport, a live English-speaking guide, and complimentary drinks for adults and non-alcoholic beverages for minors.

Step-by-step itinerary

Visit Negril Beach and Rick's Café

• Arrive at Negril's 7 Mile Beach
• Relax and enjoy the beach
• Travel to Rick's Café cliffside
• Watch cliff divers perform
• Enjoy Jamaican cuisine and drinks
• Experience reggae music atmosphere

The experience

The day starts with pickup from your hotel and a drive to 7 Mile Beach, where you have time to swim, walk the sand, or simply sit with a drink and watch the water. The beach itself is the draw here (long, wide, and lined with palms), and the tour gives you the space to move at your own pace before the group heads inland.

Rick's Café sits on a cliff edge and has been a Negril fixture for over forty years. The main event is the cliff divers: they leap from the rocks and perform acrobatic stunts while you watch from the terrace. The café serves jerk chicken, conch fritters, and cold beer, and reggae music plays throughout the afternoon. The timing is built around the sunset, so the light and the energy peak as the day ends.

You travel in an air-conditioned vehicle with a driver who knows the area and can point out details along the route. Complimentary drinks come with the booking (beer and rum-based cocktails for adults, soft drinks for children), so you're not hunting for a bar between stops. The whole outing takes seven hours from pickup to return.

What’s included

• Private air-conditioned vehicle with pickup from your selected hotel.
• live English-speaking guide throughout the day.
• complimentary alcoholic beverages for adults and non-alcoholic drinks for minors at both locations.

Options for this experience

4 options

Hotel pickup available from Trelawny or FalmouthUp to 15 per booking · Guide in English · 08:00Price varies by pick-up location; pickup is included

Pickup available from Grand Palladium HotelUp to 15 per booking · Guide in English · 10:00Price varies by pick-up location; pickup is included

Hotel pickup available from Montego BayUp to 15 per booking · Guide in English · 09:00Price varies by pickup location; pickup is included

Hotel pickup available from Ocho RiosUp to 7 per booking · Guide in English · 07:00Price varies by pick-up location; pickup is included

You'll see the exact price of each option when you check availability.See dates and prices

Before you book

Days and timesEvery dayDepartures at 07:00, 08:00, 09:00 and 10:00

Book up to1h before

GroupPrivate

Live guideEnglish

Meeting point and pickupHotel pickup included.

Cancellation and refundsFree cancellation up to 24 h before the start. After that, no refund.

Prices and times updated 3 days ago

Good to know

Low physical effortWheelchair accessibleAccessible transportStroller-friendlyPublic transport nearby

Operated by Ferguson’s Tours & Excursions

Is this one for you?Choose your hotel region at checkout (the tour departs from Ocho Rios, Grand Palladium, Trelawny/Falmouth, or Montego Bay), so you don't arrange separate transport to either beach or café. The private vehicle means you move on your own schedule between the two stops, and the seven-hour window gives you real time to swim and explore without feeling rushed.

Traveler reviews

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Top questions

What's the actual experience at Rick's Café beyond watching the divers?

Rick's Café is a full venue with food, drinks, and reggae music playing throughout the afternoon. You can eat, swim off the rocks if you want, or simply sit on the terrace and watch the divers perform. The cliff diving is the signature draw, but the café itself is the place you spend the time.

Can I choose which hotel I get picked up from?

Yes. You select your pickup point at checkout: Ocho Rios Hotels, Grand Palladium Hotel, Trelawny/Falmouth Hotels, or Montego Bay Hotels. The driver will collect you from your specific hotel within that area.

How much time do I actually spend at 7 Mile Beach versus Rick's Café?

The itinerary gives you the afternoon at 7 Mile Beach first, then moves to Rick's Café as the day progresses toward sunset. The exact split depends on your preferences and what you want to do at each stop, but both are the main focus of the seven-hour tour.

Are the drinks really included, or is that just beer?

Complimentary drinks are included throughout the day for adults: beer, rum cocktails, and other options at Rick's Café. Minors get non-alcoholic beverages. You're not charged separately for these, but food at the café can be purchased if you want to eat.

Is this tour accessible if I use a wheelchair or have mobility concerns?

The tour is wheelchair accessible. All areas and surfaces are wheelchair accessible, and transportation options are wheelchair accessible as well. Infants and small children can ride in a pram or stroller if needed.