Negril: Seven Mile Beach & Rick’s Café Sunset with Driver

Summary

Spend a day in Negril from beach to sunset at Rick’s Café

You’ll sink your feet into Negril’s soft sand at Seven Mile Beach, swim or just watch local life drift by, then head to Rick’s Café for cliff diving and an unforgettable sunset with music and rum punch in hand. Private driver handles everything so you can relax into Jamaica’s rhythm — don’t be surprised if you’re still thinking about that sky weeks later.

What’s the experience like?

We were already halfway down the coast road when our driver, Andre, started telling us about his favorite jerk chicken spot — not even on the tour, just something he thought we’d like. The van was cool inside (thank god for AC), but you could still smell the salt air sneaking in every time we stopped for someone to snap a photo. When we finally reached Seven Mile Beach, I honestly didn’t expect the sand to feel that soft — almost powdery between my toes. There were kids chasing each other near the waterline and someone selling patties from a little cart. I tried one; it was spicy enough to make me cough, but Andre just grinned and said, “That’s how you know it’s real.”

Margaritaville was buzzing — music thumping somewhere behind us, people laughing over frozen drinks. We found a quieter patch of sand and just sat for a while, letting the sun do its thing. I kept thinking about how far Negril is from the city noise; it’s like everything slows down here. Our guide pointed out some local fishermen pulling in nets farther up the beach. He told us they’ve worked these waters for decades — made me wonder what stories they’d tell if you asked.

By late afternoon, we headed over to Rick’s Café. The place is famous for its sunset but honestly, I didn’t expect so many people lining up to jump off those cliffs. One guy did a backflip and everyone cheered — I couldn’t even watch half the time (my stomach dropped just looking). The music got louder as golden light spread across the patio. Someone handed me a rum punch that tasted way too good for how strong it probably was. When that sun finally dipped into the sea, there was this weird hush — like everyone forgot to breathe for a second. I still think about that view sometimes.

Step-by-step itinerary

Day 1 — Negril Beach and Rick's Cafe Tour

• Travel to Seven Mile Beach
• Enjoy water sports and beach time
• Visit Rick's Cafe for sunset
• Watch cliff diving and enjoy music

Top questions

How long does it take to get from Montego Bay to Negril?

The drive from Montego Bay to Negril typically takes around 1.5 hours each way.

Is hotel pickup included in this Negril day trip?

Yes, private transportation with pickup is included in your tour.

Are entrance fees covered for Seven Mile Beach and Rick's Café?

Yes, entry fees are included as part of your day trip experience.

Can infants or small children join this tour?

Yes, specialized infant seats are available and strollers can be accommodated.

What should I bring for the Negril beach tour?

You should bring swimwear, towels, water shoes or extra clothing for water activities.

Is lunch provided during this day trip?

No set lunch is included but there are food options available at both stops.

Are water sports available at Seven Mile Beach?

Yes, various water sports and activities are available at Seven Mile Beach.

What’s included

Your day includes private transportation with pickup and drop-off by a friendly local driver in an air-conditioned vehicle. Entry fees are covered for both Seven Mile Beach and Rick’s Café so you can focus on relaxing or joining in on activities without worry.