Turin: Juventus Museum Entry & Interactive Exhibits

Inside Juventus: 115 Years of Trophies & Virtual Reality in Turin

You walk through 1,500 square meters of Juventus history, from the club's 1897 founding to its current status, using interactive displays and VR stations to explore key moments. The museum is wheelchair accessible, allows strollers, and sits near public transit, so you can visit at your own pace without arranging extra transport or worrying about access.

Step-by-step itinerary

Visit Juventus Museum in Turin

• Arrive at Juventus Museum
• Explore club history exhibits
• Interact with virtual reality stations
• View traditional trophy displays
• Experience special football exhibitions

The experience

Hands move across a touchscreen, pulling up match footage from 1897. The museum floor stretches 1,500 square meters around you: glass cases holding Scudetto trophies, jerseys worn by players whose names still matter in Turin, walls of photographs that chart how a single club became one of Italy's most decorated. You're standing in the Juventus Museum, opened in 2012 to mark the club's 115th anniversary, and the first thing you notice is that this isn't a shrine built for sentiment alone. It's built for information, for the kind of deep dive into a club's history that even casual fans don't expect to find.

The museum mixes old and new in a way that works. Traditional trophy displays sit alongside virtual reality stations where you can step into moments the club considers defining. Interactive touchscreens let you navigate timelines, player records, and the evolution of the kit itself. There's no rushing through. You move at your own pace, stopping longer at whatever catches you. The special exhibitions rotate, so the museum doesn't feel static. They change focus depending on what aspect of Juventus or football culture the curators want to explore that season. If you're in Turin and football matters to you, or even if you're just curious how a 130-year-old institution tells its own story, the Juventus Museum entry ticket gets you inside for as long as you want to stay.

The building is wheelchair accessible throughout, with all surfaces and areas designed to accommodate visitors of different mobility levels. Families with infants can bring prams or strollers without issue. Public transportation stops nearby, so you don't need a car to reach it: the museum sits in a part of Turin that's easy to get to if you're already moving around the city.

What’s included

• Admission to the Juventus Museum.
• access to historical exhibits spanning the club's 115-year history.
• interactive displays and virtual reality stations.
• special rotating exhibitions.
• wheelchair-accessible facilities throughout the building.

Before you book

Days and timesEvery day

AgesAdult (15 and older) · Child (under 15)

Meeting point and pickupNo hotel pickup: you go to the meeting point. Ends back at the starting point.

Cancellation and refundsFree cancellation up to 24 h before the start. After that, no refund.

Prices and times updated 2 days ago

Good to know

Low physical effortWheelchair accessibleAccessible transportStroller-friendlyPublic transport nearby

Operated by CURIOSEETY

Is this one for you?Right for anyone in Turin who wants to understand Juventus' place in Italian football without arranging separate transport or worrying about access. The museum handles the logistics, and you control how long you stay.

Traveler reviews

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Top questions

Can children come?

Yes. Ticket types: Child (under 15).

How long does a typical visit to the Juventus Museum take?

There's no set duration. You move through at your own pace. Most visitors spend between 1.5 to 3 hours depending on how deeply they engage with the interactive displays and exhibitions.

Is the Juventus Museum wheelchair accessible?

Yes, completely. All areas and surfaces are wheelchair accessible, and transportation options to the museum are also wheelchair accessible.

What's included with the entry ticket?

Admission covers access to historical exhibits, interactive displays, and any special exhibitions the museum is hosting during your visit.

How do I get to the Juventus Museum in Turin?

Public transportation options are available nearby. You can reach it by bus or tram without needing a car.

Does the museum have special exhibitions?

Yes, the museum frequently hosts special exhibitions that explore different aspects of football and Juventus' impact on the sport and culture.