Montepulciano wine tasting and cellar tour: 1937 cooperative

Underground cellars where 400 local producers' wines take shape

A 1.5-hour cellar tour and guided wine tasting at Montepulciano's cooperative winery, operating since 1937, where you walk through arched underground cellars and taste four wines representative of the territory, paired with Tuscan ciaccino. A light lunch option adds local cheeses, cured meats, lasagna and cantucci biscuits with Vin Santo. The guide speaks English or Italian. You choose the language and whether to add lunch when you book.

The experience

The cooperative has operated for nearly a century as a collective of 400 local producers tending the land around Montepulciano. The cellar tour takes you into the underground chambers where the winemaking happens: a network of arches and niches built to age the wines in conditions the producers have refined over decades. You'll see the full cycle of how Nobile di Montepulciano DOCG, the region's signature wine, develops from grape to bottle.

The tasting follows the tour and centers on four wines chosen to represent what the territory produces. Each wine comes with Tuscan ciaccino, a traditional pairing from the winery itself. If you book the light lunch option, the tasting expands into a meal: a board of local cheeses and cured meats, lasagna, and for dessert, cantucci biscuits served with Vin Santo. The whole experience runs 1.5 hours, and you pick your language (English or Italian) at checkout.

What’s included

• Guided cellar tour through the underground chambers.
• tasting of four wines paired with Tuscan ciaccino.
• light lunch option includes a board of local cheeses and cured meats, lasagna, and cantucci biscuits with Vin Santo (if you choose that option at checkout).
• live guide in English or Italian.

Options for this experience

4 options

Wine tasting Italiano10:00 and 16:30

English-language wine tasting10:00 and 16:30

Light lunch in Italian12:00

Lunch: light, in English12:00

You'll see the exact price of each option when you check availability.See dates and prices

Before you book

Days and timesEvery dayDepartures at 10:00, 12:00 and 16:30

Book up to1h before

AgesAdult (18 and older) · Under 18: can't be booked

GroupUp to 15

Live guideEnglish and Italian

Meeting point and pickupNo hotel pickup: you go to the meeting point. Ends back at the starting point.

Cancellation and refundsFree cancellation up to 24 h before the start. After that, no refund.

Prices and times updated today

Good to know

Low physical effortWheelchair accessibleAccessible transportStroller-friendlyInfant seats availablePets welcomePublic transport nearbyInfants must sit on laps

Operated by Hidden Experiences

Is this one for you?Book the light lunch option if you want a full meal woven into the tasting. The wine tasting alone works if you're looking for a shorter, focused experience of the cellar and four representative wines.

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Top questions

What languages is the tour guided in?

Live guide in English and Italian.

What exactly is Nobile di Montepulciano?

Nobile di Montepulciano is the region's most celebrated wine, a DOCG-protected red made from Sangiovese grapes grown in the hills around the town. The cooperative's cellars are built specifically to age this wine under the conditions that give it its character, and it features prominently in the tasting.

Can I do the tasting without the lunch?

Yes. You choose between the wine tasting alone (1.5 hours with four wines and ciaccino) or the light lunch option, which adds the full meal to the same tour and tasting. Both run the same length. The lunch option simply expands what you eat.

Is this tour accessible if I use a wheelchair?

The cellar is wheelchair accessible, and all areas and surfaces throughout the experience are accessible. Service animals are welcome.

What's the minimum age to attend?

You must be at least 18 years old to participate in the wine tasting.

Do I need to arrange my own way there?

The cooperative is near Montepulciano in Tuscany. Public transportation options are available nearby, and transportation to and from the site is wheelchair accessible. Hotel pickup is not included, so you'll arrange your own arrival.