Prague: Pilsner Urquell Beer Tour & 3 Tastings Ticket

Summary

Prague’s golden lager story unfolds with pours, laughter, and old-world charm

You’ll step into Prague’s historic heart for an immersive Pilsner Urquell Experience—complete with three guided beer tastings, sensory storytelling (think heat, cold, music), and live tapster shows. Expect laughter, local flavor, and maybe a new appreciation for foam. It’s not just about drinking; it’s about feeling part of something old and lively.

What’s the experience like?

The first thing I noticed was the smell—sort of sweet and bready, like someone had just cracked open a loaf of rye. We’d barely stepped into the old building on Wenceslas Square when our guide handed out headphones (surprisingly comfy), and suddenly it felt like we’d slipped sideways in time. There was this low hum of Czech voices and then—whoosh—lights flickered over copper brewing tanks. I glanced at my friend, who mouthed “this is wild,” and honestly, yeah, it kind of was.

We followed the story of Pilsner Urquell through these little pockets of sound and light—one moment standing in the heat of a recreated brewhouse, next shivering in a chilly cellar (they actually crank up the cold for effect). Our guide explained how this golden lager changed beer forever; I tried to repeat “pivo” like he did but got it wrong. He grinned anyway. The first sip hit different—crisp, almost grassy, with foam that left a mustache I didn’t even bother wiping off right away. That’s how you know you’re doing it right here.

Upstairs in the Beer Hall, we watched the tapsters do their thing—pouring with this slow confidence that made it look easy (it’s not). The second tasting was smoother somehow; maybe I was just relaxed by then or maybe it was watching locals chat over their mugs like they’d been coming here forever. Someone played a polka tune on their phone and nobody minded. There’s a shop if you want your own engraved mug—I almost caved but decided my suitcase couldn’t take it.

I still think about that warm buzz walking back onto Wenceslas Square—the city noise felt softer after all those stories and sips. If you’re even half-curious about Czech beer culture or just want an afternoon that feels both fun and oddly meaningful, this Pilsner Urquell tour is worth your time. You might even pick up a bit of Czech along the way… or at least pretend to.

Step-by-step itinerary

Day 1 — Pilsner Urquell immersive beer tour

• Enter heritage building on Wenceslas Square
• Use audioguide with 3D sound
• Learn Pilsner Urquell beer history
• Taste first golden lager beer
• Experience brewing process displays
• Understand Czech beer foam importance
• Play in 360° game hall
• Go upstairs to Beer Hall
• Taste two more beers
• Watch tapster shows
• Visit brand shop for souvenirs

Top questions

Is hotel pickup included for the Pilsner Urquell Experience?

No, hotel pickup is not included; you make your own way to Wenceslas Square in Prague.

Are non-alcoholic drinks available during the tour?

Yes, optional non-alcoholic beverages are offered as part of the experience.

How many beers do you taste on this tour?

You get three beer tastings during the Pilsner Urquell Experience.

Is the experience suitable for children or families?

The venue is accessible for all ages but alcoholic beverages are only served to guests 18+.

Is the tour wheelchair accessible?

Yes, all areas and surfaces are wheelchair accessible throughout the experience.

How long does the Pilsner Urquell Experience last?

The exact duration isn’t specified but expect to spend around 1–2 hours including tastings and activities.

Where does the experience take place?

The tour happens inside a heritage-protected building from 1902 on Wenceslas Square in central Prague.

What languages is the audio guide available in?

The headphones provide professional voiceover with 3D sound; specific languages aren’t listed but English is available.

What’s included

Your day includes entry tickets to Prague’s immersive Pilsner Urquell Experience on Wenceslas Square with professional headphones for storytelling in 3D sound, three guided beer tastings poured by expert tapsters (or non-alcoholic options if you prefer), plus access to interactive exhibits using music, projection effects, changes in temperature—and yes, plenty of laughter before you head back out into city life.