Margaret River Wine Tour: Self-Guided GPS Audio & 59 Cellar Doors

Drive Margaret River Wine Country at Your Own Pace, With Stories Playing as You Go

You drive yourself through Margaret River's 59 cellar doors using GPS audio narration that plays automatically at each stop, with 82 stories about the region's people and founding vintages. Pick your starting point and choose which wineries to visit; the app builds your route and works offline through the karri forest. Tastings are booked directly with the wineries, and one purchase covers everyone in the vehicle for life.

Step-by-step itinerary

Self-guided Margaret River wine tour

• Start at Margaret River township
• Visit first commercial vines site
• Explore Diana and Kevin Cullen estate
• Stop at Wallcliffe Road winery
• Visit Stevens Road estate
• See Cape Dutch homestead and rose garden
• Drive to major estate on Boodjidup Road
• Visit acclaimed Caves Road producer
• Explore respected Wilyabrup winery
• Stop at Rosa Brook Road cellar door
• Visit food and wine village on Bussell Highway
• See Cape Leeuwin Lighthouse
• Explore celebrated sub-region ridge

The Experience

The lighthouse at Cape Leeuwin stands where two oceans meet, and the road back inland curves through karri forest and vineyard ridges that don't announce themselves until you're already inside them. This is Margaret River, and you navigate it alone — no group, no schedule, no guide waiting at a cellar door — but the Wine Trails app turns your phone into a narrator that knows the place better than most locals. As you pass Vasse Felix in Wilyabrup, audio plays the story of how a 1965 research paper by agronomist John Gladstones convinced a Perth cardiologist named Tom Cullity that this remote forested strip had Bordeaux's numbers. In 1967, Cullity planted the region's first commercial vines there. The app doesn't just mark the spot; it tells you why it mattered.

You pick your starting point — Margaret River township, Dunsborough, Cowaramup or Augusta — and choose which cellar doors you want to visit from 59 on the map. The app builds your personal route with turn-by-turn narration, and 82 stories cover the peninsula's people and places. Stop at Cullen on Caves Road, where Diana and Kevin planted trial vines in 1966 and later became Australia's first certified carbon-neutral winery. Detour to Leeuwin Estate on Wallcliffe Road, founded in 1970 by David Hohnen, who won the Jimmy Watson Trophy twice and later founded Cloudy Bay. Or linger at Vanya Cullen's estate with its rose garden and restaurant. The audio keeps working when the signal drops in the karri forest stretches of Caves Road, because everything downloads to your phone before you leave. Tastings are booked and paid directly with the wineries, so you're not locked into a group pace or a pre-set menu.

The Margaret River township itself sits on Bussell Highway — walkable, with independent bottle shops and a Saturday farmers market in Rotary Park if you want to break up the day with lunch and local produce. Wilyabrup, the most celebrated sub-region, sits on a ridge of laterite gravel over clay loam, home to the founding estates and the kind of landscape that makes sense once you've heard the story of how it got chosen. You'll need a car and a designated driver; everything else — the route, the timing, the stories — is yours to control. Pause for a long lunch, replay anything, and the app stays with you the whole way.

What’s included

• GPS audio tour with 82 stories about Margaret River's people and places, playing automatically at each stop.
• Complete offline download so audio, maps and routes work without signal.
• In-app map with all 59 cellar doors, villages and lookouts pinned.
• Trip planner to build and reorder your own route.
• Cellar-door narration for Vasse Felix, Cullen, Leeuwin Estate and Cape Mentelle.
• Regional chapters on Tom Cullity, the 1965 Gladstones report and Wilyabrup gravel.
• Email and in-app chat support.
• One purchase covers everyone in the vehicle and never expires, with free content and audio updates for life.

Good to know

Easy physical levelStroller friendlyPets welcome

Operated by Wine Trails

Is this one for you?Right for travelers who want to explore Margaret River's wineries and stories at their own pace without a group schedule or guide — the self-guided format means you pause for lunch, skip stops, or replay anything without holding up other people or waiting for a tour to move on.

Top questions

Do I need to book tastings in advance?

Yes, tastings are booked and paid directly with the wineries. The app shows which cellar doors are open and lets you plan around their hours.

What if I lose phone signal on Caves Road?

The audio, maps and routes download completely to your phone before you start, so the narration keeps playing and navigation works even when the signal drops in the karri forest.

Can I start from different towns?

Yes. You can start from Margaret River township, Dunsborough, Cowaramup or Augusta, and the app builds your route from whichever point you choose.

Does the purchase cover multiple people in the car?

Yes. One purchase covers everyone in the vehicle, so you don't need separate bookings for passengers.

How long does the tour take?

There's no set duration. You control the pace — pause for a long lunch, skip wineries, replay stories, or spend as much time at each cellar door as you want.

What happens if I want to visit the same tour again?

The purchase has no expiry. You get free content and audio updates for life, so you can return to Margaret River anytime and the app is still yours.

Can I see Cape Leeuwin Lighthouse on this route?

Yes. Cape Leeuwin, built in 1895 at the south-westerly point of mainland Australia where the Indian and Southern Oceans meet, is pinned on the in-app map and included in the narrated stories.

Is there support if I get lost or have questions?

Email and in-app chat support are included with your purchase.