If you want a real taste of Morocco’s coast—fresh seafood, lively markets, sea breezes—this Essaouira day trip is for you. You’ll meet locals, learn about argan oil straight from its source, and wander through history-packed streets with plenty of time to soak it all in.
The minibus left Marrakech just as the city was waking up—still cool, with that faint smell of mint tea drifting from roadside cafés. Our driver, Youssef, kept the mood light with stories about Berber villages we passed on the way. About halfway to Essaouira, we stopped at a women’s argan oil cooperative. The sound of grinding stones filled the room while Fatima, one of the workers, let us try a dab of fresh oil on our hands—nutty and earthy, nothing like what you get back home.
Essaouira hits you with salty air and seagull cries before you even see the ocean. Down at the fishing port, blue boats bobbed in rhythm while fishermen haggled over piles of silver sardines. It’s busy but never rushed—just locals doing their thing. Our guide led us past stacks of nets and pointed out where Game of Thrones filmed a scene (I’d have missed it otherwise). Lunch was simple: grilled fish straight off the boat at a tiny spot by Place Moulay Hassan. No menu needed—just point and eat.
Later, we climbed up to Skala de la Ville. Cannons line the old stone walls; from up there you can see waves crashing against rocks and kids playing soccer on the sand below. The medina’s narrow lanes are full of wood carvers and cats napping in sunbeams. I picked up a carved thuya box from a guy named Ahmed who’s been here for decades—he told me every piece has its own story.
No, lunch isn’t included but there are lots of local spots at the port where you can pick your own fresh fish or try other Moroccan dishes.
It usually takes about 2.5 hours each way depending on traffic and stops along the route.
Yes! Kids are welcome as long as they’re with an adult—and infant seats are available if needed.
Your round-trip ride in an air-conditioned minibus is covered, plus hotel or riad pickup and drop-off in Marrakech. You’ll visit an authentic argan oil cooperative along the way and have a friendly driver looking after all the details so you can just enjoy your day.
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