You’ll get to see goats in argan trees, meet local women making oil by hand, and wander Essaouira’s medina with its mix of history, art, and sea air. It’s a real change from Marrakech—laid-back, colorful, and full of little surprises.
Leaving Marrakech early, the air felt cooler than I expected—almost salty, even before we hit the coast. Our driver knew every shortcut through the ochre hills, and after a while, the landscape changed. Suddenly, argan trees started popping up. We pulled over when someone spotted goats perched right up in the branches, munching away like it was the most normal thing in the world. I’d seen photos, but seeing twenty goats balanced on a single tree? It’s one of those moments you just have to laugh and grab your camera.
Not far from there, we visited a women-run argan oil cooperative. The smell inside was nutty and earthy, and you could hear the gentle clack of stones as the women ground the kernels by hand. They showed us how the oil’s made—honestly, it’s a lot more work than I thought. I picked up a small bottle to take home (the stuff’s gold for your skin). Then it was on to Essaouira itself. The medina’s a maze of blue and white, with shopkeepers calling out and the scent of thuja wood drifting from tiny workshops. Our guide pointed out where Orson Welles filmed “Othello”—he seemed proud of that bit of local history. We wandered through the mellah, past old synagogues and sunlit courtyards, and I lost track of time just watching artists paint by the ramparts. If you’re into music, they say June’s Gnaoua festival is wild, but even on a quiet day, there’s always a beat somewhere in the air.
It usually takes about 2.5 to 3 hours each way, depending on traffic and stops along the route.
Yes, you can purchase argan oil and other products right at the cooperative. They offer both cosmetic and culinary oils.
Yes, it’s compact and mostly flat. Just wear comfy shoes—some alleys are cobbled and can get busy.
Most days you’ll spot them, especially in spring and early summer, but it can depend on the season and weather.
Your ride’s in an air-conditioned vehicle, and if you’re traveling with little ones, infant seats are available. The trip’s suitable for most people, but it’s not recommended if you’re pregnant or have certain health concerns.
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