Negril: Seven Mile Beach & Rick’s Cafe Sunset with Pickup

Summary

Swim Negril’s calm waters then watch sunset at Rick’s Cafe

You’ll sink your toes into Negril’s soft sand at Seven Mile Beach before swimming or trying paddle boarding in gentle turquoise water. Then head to Rick’s Cafe for cliff diving thrills, reggae music, and a sunset that feels almost unreal. Private pickup means you set your own pace — just soak up the vibe.

What’s the experience like?

We rolled into Negril just as the sun started to get high — you could already smell salt and sunscreen in the air. Our driver, Dwayne, chatted about his favorite reggae artists while we cruised past little fruit stalls and bright houses. Seven Mile Beach looked almost too perfect, but it wasn’t crowded like I’d feared. The sand was soft, not hot yet, and the water was so clear you could see your toes even when you waded out waist-deep. I tried paddle boarding for the first time (wobbly but fun), and there were a couple of local kids laughing nearby, showing off handstands in the shallows.

After a while, we dried off and headed for Rick’s Cafe — Dwayne said it’s “the spot” for sunsets in Jamaica. He wasn’t kidding. The place buzzes with music and people from everywhere, but somehow it still felt relaxed. We grabbed drinks (I went for ginger beer — not brave enough for rum at that hour) and watched these fearless guys leap off the cliffs like it was nothing. The crowd cheered every time someone made a big splash. There was this one moment when the light hit the water just right and everything went gold — I didn’t expect to feel so peaceful in such a lively place.

I kept thinking about how easy everything felt — no rush, just moving from beach to cafe with our own pace. If you want to leave early, Dwayne said that’s fine too, but honestly I wanted to stay until the last bit of sun dipped behind the sea. It’s funny how a simple day trip from Montego Bay or Ocho Rios can stick with you longer than some big tours. Still hear those reggae beats in my head sometimes.

Step-by-step itinerary

Day 1 — Beach visit and cliff diving experience

• Enjoy water sports at Seven Mile Beach
• Snorkel or scuba dive along reef
• Relax at Rick's Cafe
• Watch cliff divers at Rick's Cafe
• Listen to reggae music
• Watch sunset at Rick's Cafe

Top questions

How long do you spend at Rick's Cafe on this tour?

You have about three hours at Rick's Cafe before leaving after sunset, but return time is flexible if needed.

Is hotel pickup included for this Negril tour?

Yes, private transportation with pickup is included in your day trip.

Can children join this Seven Mile Beach & Rick's Cafe tour?

The tour is suitable for all fitness levels; infants must sit on an adult's lap during transport.

What activities are available at Seven Mile Beach?

You can swim, snorkel along the reef, try paddle boarding, kayaking, sailing or just relax on the sand.

Do I need to pay extra for food or drinks at Rick's Cafe?

Food and drinks at Rick's Cafe are not included; you pay separately if you want to eat or drink there.

What’s included

Your day includes private transportation in an air-conditioned vehicle with pickup and drop-off arranged for you. All activities on Seven Mile Beach are available to enjoy before heading to Rick's Cafe for sunset; meals and drinks there are at your own expense.